Avenue (Global Account)https://avenue.us/

Your landing page’s weakest score is Information hierarchy.

How Avenue (Global Account) ranks

  1. 1.Wise79
  2. 2.Avenue (Global Account)73
  3. 3.Ruvo70
  4. 4.Nomad64
  5. 5.Revolut62
  6. 6.Husky61
Fix Information hierarchy
73Growth scoreupdated

category scores

Information hierarchy72CTA72
category scoresShowHide
Information hierarchy72CTA72

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Newsletter signup popup — Overlays the nav with a competing green 'Assinar' button before the visitor has read the value prop.
  2. Dual header buttons — 'Acessar a conta' matches the weight of 'Abrir conta', splitting attention between login and conversion.
  3. Header 'Abrir conta' button — Duplicates the hero CTA at equal green weight, so no single button owns the fold.
  4. Truncated mockup text — 'Patrimônio em investime...' and the +4,5% figure are clipped by the card overlay, muddling the proof point.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Avenue (Global Account)
Nomad
Ruvo

Problems

  • 'open account' feels committal
  • no payoff or headline echo
  • hero button modest vs headline

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Avenue (Global Account)’s headlineA evolução real do seu patrimônio, em dólarMinimize sua exposição a riscos do mercado local e diversifique globalmente.

Working

Could improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Avenue (Global Account) desktop capture for Trust

How Avenue (Global Account) compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Avenue (Global Account) mobile capture for Mobile web

What works

What to improve