Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Clara
K Health
Doctronic
Trust read
ClaraAnnouncement bar: "Clara raises $12M pre-seed, joins Y Combinator"
K Health"We Partner With" logo strip: Mayo Clinic, Cedars Sinai, Northwell Health, Penn Medicine, Hartford HealthCare, Hackensac
Ada HealthHeadline claim "optimized by clinicians"
DoctronicTrustpilot rating "Excellent 4.5 out of 5"
Buoy HealthNo visible trust signal identified.
Counsel Health"Counsel is HIPAA compliant & SOC2 secure" with lock icon below the chat input

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Clara’s headline undersellsMedicine that sees further.Clara is an AI-powered primary care doctor that never closes, never rushes you, and never forgets the details. Board-certified clinicians review everything.

Working

  • Subhead nails care pain points
  • Clinician review builds trust
  • HIPAA badge de-risks signup

Could improve

  • Headline is abstract, not specific
  • No numbers or concrete outcomes
  • Hero image decorates, not demos

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Clara

How Clara compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Clara desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Clara mobile capture for Mobile web

What works

What to improve