Your landing page’s weakest score is Trust.
How Clara ranks
category scores
category scoresShowHide
Trust
58FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Clara | Announcement bar: "Clara raises $12M pre-seed, joins Y Combinator" |
| "We Partner With" logo strip: Mayo Clinic, Cedars Sinai, Northwell Health, Penn Medicine, Hartford HealthCare, Hackensac | |
| Headline claim "optimized by clinicians" | |
| Trustpilot rating "Excellent 4.5 out of 5" | |
| No visible trust signal identified. | |
| "Counsel is HIPAA compliant & SOC2 secure" with lock icon below the chat input |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Medicine that sees further.
Clara is an AI-powered primary care doctor that never closes, never rushes you, and never forgets the details. Board-certified clinicians review everything.
Working
- Subhead nails care pain points
- Clinician review builds trust
- HIPAA badge de-risks signup
Could improve
- Headline is abstract, not specific
- No numbers or concrete outcomes
- Hero image decorates, not demos
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Clara compares
Recommended rewrites
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
