Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Arc
Rho
IRBC
Meow
Trust read
ArcDetailed product dashboard screenshot showing accounts, balances, treasury holdings, and a relationship manager card
IRBC"DEPOSITS FDIC INSURED THROUGH PARTNER BANKS" ticker line
Mercury"Banking services provided through Choice Financial Group and Column N.A., Members FDIC." disclosure banner
Breximplicit context Brex may benefit from pre-existing familiarity among its target audience.
RhoCustomer logo wall ("Supporting extraordinary companies at all stages of growth") with Niural, Perplexity, Product Hunt,
MeowCustomer logo row: Starknet, Braintrust, Pallet, Sydecar, Tempo, Aleo

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Arc’s headline undersellsIntelligent cash management for technology companiesManage cash, unlock competitive yield, raise debt capital, and access AI-powered financial services—all in one unified platform.

Working

  • Clear audience: technology companies
  • Subhead lists four real capabilities
  • Hero shows actual product dashboard

Could improve

  • 'Intelligent' is a filler adjective
  • No yield number or rate anywhere
  • Headline states category, not outcome

Mobile web

72Fair

The phone experience as a first-class citizen.

Arc mobile capture for Mobile web

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Arc

How Arc compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Arc desktop capture for Information hierarchy

What works

What to improve