Your landing page’s weakest score is Trust.
How Arc ranks
category scores
category scoresShowHide
Trust
54FairProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Arc | Detailed product dashboard screenshot showing accounts, balances, treasury holdings, and a relationship manager card |
| "DEPOSITS FDIC INSURED THROUGH PARTNER BANKS" ticker line | |
| "Banking services provided through Choice Financial Group and Column N.A., Members FDIC." disclosure banner | |
| implicit context Brex may benefit from pre-existing familiarity among its target audience. | |
| Customer logo wall ("Supporting extraordinary companies at all stages of growth") with Niural, Perplexity, Product Hunt, | |
| Customer logo row: Starknet, Braintrust, Pallet, Sydecar, Tempo, Aleo |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Intelligent cash management for technology companies
Manage cash, unlock competitive yield, raise debt capital, and access AI-powered financial services—all in one unified platform.
Working
- Clear audience: technology companies
- Subhead lists four real capabilities
- Hero shows actual product dashboard
Could improve
- 'Intelligent' is a filler adjective
- No yield number or rate anywhere
- Headline states category, not outcome
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Arc compares
Recommended rewrites
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
