Appcueshttps://appcues.com/

Your landing page’s weakest score is Trust.

How Appcues ranks

  1. 1.Userlens75
  2. 2.Pendo71
  3. 3.Userpilot70
  4. 4.Userflow68
  5. 5.Appcues67
  6. 6.Command AI (formerly CommandBar)62
Fix Trust
67Growth scoreupdated

category scores

Trust52CTA58
category scoresShowHide
Trust52CTA58

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Appcues
Pendo
Userlens
Userflow
Trust read
AppcuesProduct dashboard screenshot showing "Welcome back, Sam" with onboarding checklist prompt
UserlensCustomer logo strip: Smartly, Lemma, Quartr, tday, Vainu, Lamina Labs
Userflow4.8 rating on G2
UserpilotFeature tab bar listing "AI Data Analytics / AI Feedback Analysis / AI User Engagement"
Pendo"We really would have been flying blind without Pendo." — Sarah Parham, CallRail (attributed testimonial with headshot)
Command AI (formerly CommandBar)Product UI mockups of guides and surveys ("How did we do?" survey card, "Create your first project" onboarding checklist

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Appcues
Userlens
Userflow
Command AI (formerly CommandBar)
Userpilot
Pendo

Problems

  • click feels costly — sales call
  • no self-serve alternative visible
  • no free/trial offer shown

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Appcues’s headlineLaunch products that landClose the gap between shipped and adopted with a platform that’s built to drive outcomes. With Appcues, you'll help people get real value from your product and give your team a faster path to revenue.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Appcues desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Appcues mobile capture for Mobile web

What works

What to improve