Your landing page’s weakest score is CTA.
How Altur ranks
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- 'Schedule' feels time-costly
- no instant value on click
- demo gate, no self-serve path
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Altur | Logo strip: "Our agents make millions of calls every month for:" with Consorcio Jurídico, Muñoz Corporativo, Assesp, and |
| Usage stats panel: "63K Creditors, 43M Accounts Processed, $12B Debt Managed, 125+ Deployments" | |
| Product roster card listing named AI agents with use cases ("Taylor — Omnichannel Servicing & Collections", "Marshall — | |
| "Talk to our AI Agent in real time" live demo form | |
| "In production at 10 of the top 25 US servicers" badge above the hero headline | |
| "346,047,069 Conversations Handled" counter above the CTA |
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Human-less Call Center
Debt collection and sales operations, managed entirely by AI agents.
Working
Could improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
