Your landing page’s weakest score is Trust.
How Verdex ranks
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Verdex | "Backed by Y Combinator" badge above the headline |
| LexisNexis® Risk Solutions branding and the "LexisNexis® Total Property Understanding™" product headline | |
| No visible trust signal identified. | |
| Annotated product overlay on hero imagery showing "STRUCTURAL VULNERABILITY 6/10" with "ROOF MATERIAL: COMPOSITE SHINGLE | |
| Moody's wordmark in the header | |
| implicit context Betterview (part of Nearmap) may benefit from pre-existing familiarity among its target audience. |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Ground Truth For Smarter Insurance Decisions
Remote verification for real-time visibility into risk – from underwriting to adjustment.
Working
- Names the target vertical: insurance
- Subhead names mechanism: remote verification
- Spans workflow: underwriting to adjustment
Could improve
- "Smarter decisions" is an abstraction
- Zero numbers or proof points
- Hero graphic decorates, not demonstrates
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- click feels costly — sales contact
- no value promised for the click
- no lower-commitment alternative
Mobile web
78FairThe phone experience as a first-class citizen.
12- Hero Contact Us button — Desktop-proportioned button at ~40% column width; should stretch near-full-bleed for thumb reach.
- Header Contact Us pill — Duplicates the hero CTA inches below, splitting attention between two identical targets.
Information hierarchy
86StrongDoes the design help or inhibit what the page is trying to say?
12- Hero Contact Us button — Small footprint next to a massive headline and duplicated at equal weight in the nav, so no single CTA dominates.
- Nav Contact Us button — Same size, color, and label as the hero CTA, splitting the one action into two equal targets.
