LuelYC W26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

807060504030Scale AI 62 on May 30 (Wayback)Scale AI 62 on Jun 15 (Wayback)Scale AI 49 on Jul 11 (Wayback)Scale AI 64 on Aug 23 (Wayback)Scale AI 62 on Sep 5 (Wayback)Scale AI 61 on Sep 20 (Live)Surge AI 46 on Jun 9 (Wayback)Surge AI 45 on Jul 15 (Wayback)Surge AI 44 on Jul 24 (Wayback)Surge AI 46 on Aug 13 (Wayback)Surge AI 44 on Aug 21 (Wayback)Surge AI 46 on Aug 31 (Wayback)Surge AI 46 on Sep 20 (Live)Appen 66 on Sep 20 (Live)Defined.ai 52 on May 16 (Wayback)Defined.ai 64 on Jun 1 (Wayback)Defined.ai 65 on Jun 12 (Wayback)Defined.ai 66 on Jul 2 (Wayback)Defined.ai 62 on Aug 5 (Wayback)Defined.ai 62 on Sep 6 (Wayback)Defined.ai 41 on Sep 20 (Live)Prolific 70 on May 18 (Wayback)Prolific 66 on May 30 (Wayback)Prolific 69 on Jun 17 (Wayback)Prolific 70 on Jun 26 (Wayback)Prolific 68 on Jul 12 (Wayback)Prolific 70 on Aug 14 (Wayback)Prolific 72 on Sep 20 (Live)Luel 62 on Mar 27 (Wayback)Luel 71 on Apr 6 (Wayback)Luel 62 on May 16 (Wayback)Luel 57 on Sep 3 (Wayback)Luel 64 on Sep 22 (Live)Mar 27Apr 6May 16Sep 3Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202664LiveOverall +7 · Mobile web +16 · Information hierarchy +10Viewing
  2. Sep 3, 202657Overall −5 · CTA −16 · Mobile web −8View →
  3. May 16, 202662Overall −9 · Value props −20 · Trust −20View →
  4. Apr 6, 202671Overall +9 · Mobile web +20 · Trust +10View →
  5. Mar 27, 202662First tracked report — strongest Information hierarchy 72, weakest Trust 42View →

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Defined.ai
Trust read
LuelNo visible trust signal identified.
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Appenimplicit context Appen may benefit from pre-existing familiarity among its target audience.
Defined.ai"Defined.ai Awarded ISO 42001 Certification, Strengthening Leadership in Responsible AI Data" announcement bar with pres
Prolificimplicit context Prolific may benefit from pre-existing familiarity among its target audience.

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Luel’s headline vagueThe Frontier of DataLuel is a multi-modal lab powering the foundations of machine perception. Built upon our proprietary, continuous data engine, we are training AI systems to seamlessly listen, reason, and act.

Working

  • Subhead names multi-modal data engine
  • "Listen, reason, and act" hints outcome
  • CTAs reveal contribute/browse model

Could improve

  • Headline is a genericless abstraction
  • Zero numbers or proof points
  • Hero art decorates, shows no product

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Luel

Problems

  • payoff for visitor unclear
  • click feels like giving, not getting
  • no object — contribute what?

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Sign Up button — Same navy pill weight as the primary "Contribute" CTA, splitting the fold between two equal actions.
  2. Five-link nav row — Contribute, Marketplace, Speech, and Lab all offer exits at equal weight before the hero CTA is read.
  3. Duplicate Contribute label — Nav link repeats the primary CTA's label, creating two differently-styled paths to the same action.

Mobile web

84Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Side-by-side CTA row — "Contribute" and "Browse datasets" split the row at half-width, shrinking the primary tap target and giving both actions equal visual weight.