Prolifichttps://prolific.com/

Your landing page’s weakest score is Information hierarchy.

How Prolific ranks

  1. 1.Prolific72
  2. 2.Traverse61
  3. 3.Scale AI61
  4. 4.Mercor54
  5. 5.Handshake AI54
  6. 6.Surge AI46
Fix Information hierarchy
72Growth scoreupdated

category scores

Information hierarchy64Trust68
category scoresShowHide
Information hierarchy64Trust68

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Three equal-weight CTAs — "Get started", "Start Prolific's study", and "Start earning" share identical styling, so no single primary action wins the one-second scan.
  2. Header button cluster — Three same-size header buttons ("Get paid to participate", "Get started for free", "Sign in") duplicate the panel CTAs and add exits before the fold's argument lands.

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
Prolificimplicit context Prolific may benefit from pre-existing familiarity among its target audience.
Traverse"Backed By Y Combinator" badge in the mobile capture
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Handshake AI"Continue with Google" OAuth button with Google logo

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Prolific

How Prolific compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Prolific’s headlineReal human data. Ready in minutes.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Prolific mobile capture for Mobile web

What works

What to improve