Your landing page’s weakest score is Value props.

Fix Value props
41Growth scoreupdated

category scores

category scoresShowHide

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

Defined.ai’s headline vaguePro…ng (obscured by modal)High… …loop workfl… …s your (obscured by modal)

Working

  • ISO 42001 banner adds trust signal
  • Modal CTA 'Start browsing' is action-clear
  • Marketplace screenshot shows real product UI

Could improve

  • Modal fully blocks the hero value prop
  • No specific numbers or outcomes visible
  • Modal copy sells a feature, not value

Mobile web

32Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Truncated modal image — Desktop-sized graphic overflows the modal; headline and 'Start brow[sing]' button are cut off.
  2. Announcement bar — Three-line ISO banner eats a large slice of the first viewport before content starts.

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

Defined.ai desktop capture for Information hierarchy

What works

What to improve

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Defined.ai desktop capture for Trust

How Defined.ai compares

Trust read

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Defined.ai

How Defined.ai compares

Recommended rewrites