Your landing page’s weakest score is Trust.
How Appen ranks
66Growth scoreupdated
category scores
category scoresShowHide
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Appen | implicit context Appen may benefit from pre-existing familiarity among its target audience. |
| "Backed by Y Combinator" badge | |
| "Defined.ai Awarded ISO 42001 Certification, Strengthening Leadership in Responsible AI Data" announcement bar with pres | |
| Logo strip with Amazon, Google, and Microsoft below the hero CTA | |
| implicit context TELUS Digital (Playment/AI Data Solutions) may benefit from pre-existing familiarity among its target audience. |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Appen’s headline vague
Human data for frontier AI
The world’s leading AI models are built on more than algorithms, they’re built on human expertise. We deliver the expert-validated data that trains frontier models, ensuring AI systems understand nuance, context, and complexity at scale.
Working
- Headline names the category in five words
- Subhead states what is delivered and why
- Clear buyer framing: frontier model builders
Could improve
- Zero numbers or named customers in fold
- Hero image decorates, shows no product
- "At scale" claim has no proof attached
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Appen compares
Recommended rewrites
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve