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- Sep 22, 202668LiveOverall +6 · Mobile web +14 · Information hierarchy +10Viewing
- Aug 23, 202662First tracked report — strongest Information hierarchy 74, weakest Trust 38View →
Your landing page’s weakest score is Trust.
How Hlabs ranks
68Growth scoreupdated
category scores
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Score over time
Trust
38PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Hlabs | "US-made plug-and-play electronics and actuators for robotics." |
| Hero photo of a real ROBOTIS-branded humanoid robot | |
| Real product photography of A-Star boards and robots (3pi, Zumo, Romi, Balboa) with the "Same-day shipping, worldwide" o | |
| No visible trust signal identified. | |
| High-quality real product shot of the HEP-S carbon fiber propeller in the hero | |
| Labeled real product photos of actuators (RH-32-100, X8-120, H-90-15) with CE/RoHS marks |
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Hlabs’s headline sells
Make more robots.
US-made plug-and-play electronics and actuators for robotics.
Working
- Outcome-first headline in 3 words
- Subhead names real differentiators
- Clear audience: robotics builders
Could improve
- No numbers or proof points
- Hero art decorates, shows no product
- Subhead lists no specific parts
Mobile web
72FairThe phone experience as a first-class citizen.
123- Uncollapsed desktop nav — Full "Store / Careers / Contact" link row crammed into the phone header instead of a hamburger, creating tight tap targets.
- Shop parts button — Primary CTA keeps desktop pill proportions instead of a full-width, thumb-friendly bar.
- Read the docs button — Outlined button sits on top of low-contrast gear artwork, blurring its edges and tap boundary.
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- small vs huge headline
- equal weight with secondary CTA
- no payoff beyond browsing
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- Read the docs button — Styled at near-equal weight and size beside Shop parts, splitting the single action moment.
- Shop parts button — Small footprint relative to the massive headline; the primary action underweights the promise.
- Careers nav link — Off-mission exit in the fold that competes with the shopping action for hardware buyers.