Past reportsShow past reportsHide past reports
- Sep 22, 202669LiveTrust +10 · Mobile web −8Viewing
- May 17, 202669Overall −7 · CTA −16 · Trust −16View →
- Apr 22, 202676First tracked report — strongest CTA 84, weakest Trust 64View →
Your landing page’s weakest score is Trust.
How Foreman ranks
69Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Foreman | Customer logo strip (Energize Builders, Kash, MDRN Construction, NA Design Builders, Pacific Crest, Danbuilt) at the bot |
| implicit context Houzz Pro may benefit from pre-existing familiarity among its target audience. | |
| Trusted by 13,000+ Construction Businesses | |
| "A Buildertrend Company" logo lockup in the header | |
| Product UI screenshot of estimate "Bathroom Remodel - Full Gut" showing "63 items from 3 catalogs" with itemized line it | |
| "Trusted every day by thousands of professional builders." strip above the customer logo row |
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Foreman’s headline vague
AI to run every project from bid to built.
Working
- "Bid to built" nails the full lifecycle
- Hero shows real takeoff and budget UI
- Customer logo strip adds social proof
Could improve
- No subhead to explain what it does
- Zero specific numbers or outcomes
- "AI to run every project" is generic
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Get Demo nav button — Same orange weight as the hero's Book a Demo, splitting the primary action across two competing buttons (plus Sign Up beside it).
- Headline over blueprint — Dense blueprint linework runs directly behind the white headline, degrading legibility of the core promise.
- Nav dropdown cluster — Three dropdowns plus Pricing and Login create seven-plus exits before the visitor reaches the demo CTA.
- Customer logo strip — Logos are low-contrast and half-cropped against the blueprint, adding visual noise instead of readable proof.
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Book' feels costly and committal
- work-email gate raises click price
- nav says 'Get Demo', hero 'Book a Demo'
- three labels: Get Demo/Sign Up/Book a Demo
Mobile web
74FairThe phone experience as a first-class citizen.
12- Headline over table — White headline overlaps dark table text with no scrim, so both layers fight for legibility.
- Email input overlap — The email field sits directly on top of table rows ('Relocate load-bearing wall'), reading as a broken layer rather than a form.