FixtureYC W26 landing page report.
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Fixturehttps://fixture.app/

Your landing page’s weakest score is Trust.

How Fixture ranks

  1. 1.Clarify78
  2. 2.Folk77
  3. 3.Twenty72
  4. 4.Breakcold70
  5. 5.Fixture68
  6. 6.Day.ai65
Fix Trust
68Growth scoreupdated

category scores

Trust38CTA68Value props68Information hierarchy82Mobile web86
category scoresShowHide
Trust38CTA68Value props68Information hierarchy82Mobile web86

Score over time

85807570656055Folk 76 on Apr 17 (Wayback)Folk 74 on May 6 (Wayback)Folk 76 on May 14 (Wayback)Folk 75 on Jul 21 (Wayback)Folk 75 on Aug 29 (Wayback)Folk 76 on Sep 12 (Wayback)Folk 77 on Sep 22 (Live)Day.ai 73 on May 4 (Wayback)Day.ai 73 on May 15 (Wayback)Day.ai 72 on Jul 12 (Wayback)Day.ai 65 on Sep 20 (Live)Clarify 73 on Jun 14 (Wayback)Clarify 78 on Sep 22 (Live)Breakcold 70 on Sep 22 (Live)Twenty 72 on Jun 12 (Wayback)Twenty 73 on Jul 10 (Wayback)Twenty 74 on Jul 27 (Wayback)Twenty 74 on Aug 13 (Wayback)Twenty 74 on Aug 26 (Wayback)Twenty 74 on Sep 4 (Wayback)Twenty 72 on Sep 22 (Live)Fixture 62 on Jun 11 (Wayback)Fixture 63 on Jul 20 (Wayback)Fixture 68 on Sep 22 (Live)Jun 11Jul 20Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202668LiveOverall +5 · Mobile web +10 · Trust +8Viewing
  2. Jul 20, 202663Overall +1 · Information hierarchy +4View →
  3. Jun 11, 202662First tracked report — strongest Mobile web 76, weakest Trust 30View →

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Clarify
Twenty
Folk
Day.ai
Breakcold
Trust read
FixtureNo visible trust signal identified.
FolkSales pipeline product UI with named contacts, deal stages, and dollar values ($30K, $45K)
Day.aiIntegration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain
Clarify"SOC 2 Type 2, HIPAA, and GDPR Compliant" line with lock icon under the CTAs
BreakcoldReal CRM product UI showing a People table (1,272 contacts) with deal tags and feature tabs
TwentyGitHub star count "57.3K" in the desktop navigation

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fixture
Folk
Clarify
Breakcold
Day.ai
Twenty

Problems

  • 'Request' feels like asking, not getting
  • click yields a wait, not product value
  • nav says 'REQUEST ACCESS', hero adds 'EARLY'

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fixture’s headline undersellsAN AI-FIRST CRM BUILT FOR STARTUPSAggregate every customer interaction into a structured activity graph. Extract the right next actions. Program the whole system via APIs and MCP.

Working

  • Subhead names concrete mechanisms (graph, MCP)
  • Audience explicitly named: startups
  • Feature tiles reinforce the claims

Could improve

  • Headline is a category label, not an outcome
  • No product screenshot; hero decorates
  • Zero numbers or proof points in fold

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate access CTAs — Header 'REQUEST ACCESS' repeats the hero CTA at equal blue weight, splitting the single action into two targets.
  2. Four feature tiles — Four same-weight pixel-grid tiles compete as one undifferentiated row, reading as an index rather than a next beat.
  3. Eyebrow badge pill — The 'DEVELOPER-NATIVE · AGENT-READY' pill in jargon caps sits directly above the headline and delays the scan to the value prop.

Mobile web

86Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Request Early Access button — Sits at ~65% column width; a full-bleed thumb target would be easier to hit.
  2. Badge and headline stack — Badge plus three-line headline plus four-line subhead pushes the CTA to the very bottom edge of the first viewport.

Competitors

inferred from product, audience, and value prop
#1Clarifyclarify.ai78 #2Folkfolk.app77 #3Twentytwenty.com72 #4Breakcoldbreakcold.com70
#5Fixture68
#6Day.aiday.ai65