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- Sep 22, 202658LiveOverall +4 · Information hierarchy +14 · CTA +6Viewing
- Jul 16, 202654First tracked report — strongest Value props 62, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Splash Inc. ranks
58Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Splash Inc. | No visible trust signal identified. |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| Real product photography: three Seasats autonomous vessels on water with visible solar panels and sensor masts | |
| No visible trust signal identified. | |
| implicit context Saildrone may benefit from pre-existing familiarity among its target audience. |
Mobile web
54FairThe phone experience as a first-class citizen.
12- Contact Us bar — Primary CTA sits far below the first viewport and is styled as a thin bar, not a tappable button.
- Overlapping ticker text — 'Variable mission profiles' and 'Payload Delivery' collide over the boat in low-contrast text, looking like a layout bug.
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no action verb, reads as label
- click feels costly, not valuable
- no payoff or headline echo
- styled as bar, weak button affordance
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Splash Inc.’s headline vague
Maritime Autonomy Delivered
Variable mission profiles
Working
- Hero shows real USV in action
- Mission ticker hints at use cases
- "Delivered" implies proven, not vaporware
Could improve
- No numbers or specs anywhere
- Subhead is a bare feature fragment
- Copy assumes reader knows the product
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
123- Contact Us bar — Primary CTA is a low-key text label pinned at the very bottom edge, outside the natural scan path and easy to read as a footer.
- Mission profiles ticker — Category words like 'Mine Clearing' and 'Coastal Defense' are near-transparent over the water, making the key use-case list illegible.
- Variable mission profiles — Sub-headline is small, low-contrast gray floating mid-image, disconnected from the headline it should support.