Ocius Technologyhttps://ocius.com.au/

Your landing page’s weakest score is CTA.

How Ocius Technology ranks

  1. 1.Saronic Technologies68
  2. 2.Seasats68
  3. 3.Ocius Technology58
  4. 4.Splash Inc.58
  5. 5.Saildrone56
  6. 6.Open Ocean Robotics44
Fix CTA
58Growth scoreupdated

category scores

CTA44Information hierarchy58
category scoresShowHide
CTA44Information hierarchy58

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SCROLL TO EXPLORE
Ocius Technology
Seasats
Splash Inc.
Saronic Technologies

Problems

  • no hero button or action
  • scroll cue is not a conversion
  • contact buried in nav
  • no next step for buyers

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Top navigation bar — Nine equal-weight nav items (five with dropdowns) plus a globe icon are the fold's only interactive elements, so all attention leaks into browsing.
  2. Headline over hull — "PERSISTENT AUTONOMOUS MARITIME SURVEILLANCE" sits low in the frame atop the white hull, forcing white-on-light contrast at the bottom edge of the scan path.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Ocius Technology desktop capture for Trust

How Ocius Technology compares

Trust read

Mobile web

62Fair

The phone experience as a first-class citizen.

Ocius Technology mobile capture for Mobile web

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Ocius Technology’s headlinePERSISTENT AUTONOMOUS MARITIME SURVEILLANCEOcius™ is an award-winning Australian company at the forefront of persistent autonomous maritime surveillance.

Working

Could improve