Saildronehttps://saildrone.com/

Your landing page’s weakest score is CTA.

How Saildrone ranks

  1. 1.Saronic Technologies68
  2. 2.Seasats68
  3. 3.Splash Inc.58
  4. 4.Ocius Technology58
  5. 5.Saildrone56
  6. 6.Open Ocean Robotics44
Fix CTA
56Growth scoreupdated

category scores

CTA42Trust48
category scoresShowHide
CTA42Trust48

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Seasats
Splash Inc.
Saronic Technologies
SCROLL TO EXPLORE
Ocius Technology

Problems

  • no CTA visible above the fold
  • nav is the only clickable path
  • hero headline has no next step
  • mobile fold also ends with no action

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Seasats
Trust read
Saildroneimplicit context Saildrone may benefit from pre-existing familiarity among its target audience.
Splash Inc.No visible trust signal identified.
Saronic TechnologiesNo visible trust signal identified.
Ocius TechnologyNo visible trust signal identified.
SeasatsReal product photography: three Seasats autonomous vessels on water with visible solar panels and sensor masts
Open Ocean RoboticsNo visible trust signal identified.

Mobile web

58Fair

The phone experience as a first-class citizen.

Saildrone mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Saildrone desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Saildrone’s headlineAUTONOMOUS SYSTEMS FOR MARITIME ADVANTAGEEquipping forces with the operational awareness and effects required to secure and control the maritime domain

Working

Could improve