Open Ocean Roboticshttps://openoceanrobotics.com/

Your landing page’s weakest score is CTA.

How Open Ocean Robotics ranks

  1. 1.Saronic Technologies68
  2. 2.Seasats68
  3. 3.Splash Inc.58
  4. 4.Ocius Technology58
  5. 5.Saildrone56
  6. 6.Open Ocean Robotics44
Fix CTA
44Growth scoreupdated

category scores

CTA30Trust38
category scoresShowHide
CTA30Trust38

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Seasats
Splash Inc.
Saronic Technologies
SCROLL TO EXPLORE
Ocius Technology

Problems

  • no CTA anywhere in the fold
  • nav menus are the only actions
  • mobile chat bubble is unlabeled

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Seasats
Trust read
Open Ocean RoboticsNo visible trust signal identified.
Splash Inc.No visible trust signal identified.
Saronic TechnologiesNo visible trust signal identified.
Ocius TechnologyNo visible trust signal identified.
SeasatsReal product photography: three Seasats autonomous vessels on water with visible solar panels and sensor masts
Saildroneimplicit context Saildrone may benefit from pre-existing familiarity among its target audience.

Mobile web

42Poor

The phone experience as a first-class citizen.

Open Ocean Robotics mobile capture for Mobile web

What works

What to improve

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Open Ocean Robotics desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Open Ocean Robotics’s headlineAutonomous Uncrewed Surface Vehicles Delivering Maritime Security & Ocean Data

Working

Could improve