RetrofitYC W25 landing page report.
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Retrofithttps://www.retrofit.shop/

Your landing page’s weakest score is Trust.

How Retrofit ranks

  1. 1.Croissant78
  2. 2.Phia76
  3. 3.Encore71
  4. 4.Gem69
  5. 5.Retrofit63
  6. 6.Faircado62
Fix Trust
63Growth scoreupdated

category scores

Trust30Information hierarchy64Mobile web68Value props72CTA82
category scoresShowHide
Trust30Information hierarchy64Mobile web68Value props72CTA82

Score over time

908070605040Gem 66 on Apr 20 (Wayback)Gem 66 on May 14 (Wayback)Gem 67 on May 29 (Wayback)Gem 68 on Jun 18 (Wayback)Gem 66 on Jul 10 (Wayback)Gem 66 on Aug 28 (Wayback)Gem 69 on Sep 22 (Live)Encore 71 on Sep 22 (Live)Faircado 47 on May 16 (Wayback)Faircado 62 on Sep 22 (Live)Phia 76 on Apr 8 (Wayback)Phia 75 on May 4 (Wayback)Phia 78 on Jun 27 (Wayback)Phia 76 on Sep 22 (Live)Croissant 68 on Apr 13 (Wayback)Croissant 71 on Apr 21 (Wayback)Croissant 77 on May 20 (Wayback)Croissant 76 on Jun 1 (Wayback)Croissant 70 on Jul 13 (Wayback)Croissant 78 on Sep 22 (Live)Retrofit 73 on Apr 19 (Wayback)Retrofit 73 on May 7 (Wayback)Retrofit 63 on Sep 22 (Live)Apr 19May 7Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202663LiveOverall −10 · Information hierarchy −18 · Trust −18Viewing
  2. May 7, 202673Information hierarchy +4 · CTA −2View →
  3. Apr 19, 202673First tracked report — strongest CTA 84, weakest Trust 48View →

Trust

30Poor

Proof that the product is real, competent, and safe to try.

Croissant
Phia
Encore
Gem
Faircado
Trust read
RetrofitNo visible trust signal identified.
GemFunctional search bar with image-search icon and category filter chips (Vintage, Brand, Women's, Men's)
EncoreSearch Studio panel with 'Exact Grail / Under $250' toggles and composed query 'Find me some vintage Prada nylon shoulde
FaircadoFunctional search bar "What are you shopping for?" with trending query chips (Y2K, Baggy Jeans, Boho Belts, Adidas Samba
PhiaPress logo strip: The New York Times, TIME Best Inventions, Fortune, ELLE, Business Insider
Croissant"TRUSTED BY OVER 5,000 COMPANIES" logo band with HubSpot, Zapier, Zendesk, Stripe, Notion logos

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Broken hero image — The Sophie chat visual fails to load, leaving raw alt text where the emotional proof of the AI shopper should sit.
  2. Duplicate Get Started button — A second 'Get Started' in the header competes at outline weight with the green primary CTA and splits the click path.
  3. Header search bar — A large search field pulls attention into browsing before the visitor reads the value prop or hits the primary CTA.

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Broken hero image — Image fails to load, leaving raw alt text overflowing the right edge below the CTA.
  2. Double-decker header — Nav does not collapse; two stacked rows of links and buttons eat the top of the fold.
  3. Header Get Started button — Duplicates the hero CTA in the first viewport, splitting attention between two identical actions.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Retrofit’s headline sellsScore vintage gems at the best prices, effortlesslyYour AI shopper hunts vintage shops and resale sites to find the best deals just for you.

Working

  • Outcome-led: gems, best prices, effortless
  • Subhead explains the AI shopper mechanism
  • Taps thrill-of-the-hunt emotion

Could improve

  • Hero image is broken — alt text only
  • No numbers: stores searched, savings
  • No proof points visible in the fold

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Retrofit

Problems

  • 5 words — over one fixation
  • nav label omits 'free'
  • broken image below weakens fold

Competitors

inferred from product, audience, and value prop
#1Croissantgetcroissant.com78 #2Phiaphia.com76 #3Encoreshopencore.ai71 #4Gemgem.app69
#5Retrofit63
#6Faircadofaircado.com62