Harper Landing Page Growth Score | YC W25

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Harperhttps://www.harperinsure.com/

Your landing page’s weakest score is Trust.

How Harper ranks

Fix Trust

72Growth scoreupdated Sep 22, 2026

category scores

Trust52 Mobile web72 Information hierarchy78 CTA78 Value props78

category scoresShowHide

Trust52 Mobile web72 Information hierarchy78 CTA78 Value props78

Score over time

Past reportsShow past reportsHide past reports

Sep 22, 202672LiveOverall +8 · Information hierarchy +20 · Mobile web +14Viewing
Aug 31, 202664Overall +2 · Value props +8 · Mobile web +2View →
Aug 23, 202662Overall −1 · Value props −2 · Mobile web −2View →
Aug 5, 202663Overall −2 · Information hierarchy −8 · Trust −4View →
Jun 8, 202665Overall +1 · Mobile web +6 · Information hierarchy −2View →
May 28, 202664Overall −1 · CTA −2View →
Apr 22, 202665First tracked report — strongest CTA 76, weakest Trust 52View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

	Trust read
Harper	"We've raised $47 Million to build the future of commercial insurance" announcement bar
Vouch Insurance	No visible trust signal identified.
Embroker	"Top rated and trusted by thousands of businesses" section header
Founder Shield	"The Baldwin Group" parent-brand mark in the Founder Shield logo
Coverdash	"4.7" customer rating with avatars and "50K+ policies sold" beneath the Get a quote CTA
NEXT Insurance	Rated 4.7/5 (5056 reviews)

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Announcement bar — The '$47 Million' promo bar plus header forms a double-decker sticky stack that eats the top of the first viewport before the hero starts.
Get a quote now — Primary CTA sits near the bottom edge of the fold at pill width, not full-bleed, and competes with a duplicate 'Get Quoted' in the header.
Chat bubble widget — Floating chat bubble overlaps the 'We make' section headline text, obscuring content as the user scrolls.
Hero body paragraph — Seven lines of desktop-length copy push both CTAs to the very bottom of the first viewport.

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Banner Read more button — Coral pill matching the primary CTA's weight sits at the very top, pulling the first click toward funding news instead of a quote.
Nav Get Quoted button — Duplicate coral CTA competes with the hero's 'Get a quote now', splitting the single-action focus of the fold.
Phone number in nav — The '(415) 573-3877' link adds a third action path in the header before the visitor reaches the hero CTA.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

4 words — past 3-word ideal
nav says 'Get Quoted' — label mismatch

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Harper’s headline sellsBusiness insurance that works for you.You make one call, we make the rest. We take the time to learn about your business, work every market that can write it, and bring back the right coverage at the right price. Fast, because we know exactly where to go.

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