EdexiaYC W25 landing page report.
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Edexiahttps://www.edexia.com/

Your landing page’s weakest score is Trust.

How Edexia ranks

  1. 1.CoGrader78
  2. 2.Graded Pro76
  3. 3.EssayGrader72
  4. 4.Class Companion70
  5. 5.Edexia69
  6. 6.Markr54
Fix Trust
69Growth scoreupdated

category scores

Trust48Information hierarchy68CTA72Value props74Mobile web82
category scoresShowHide
Trust48Information hierarchy68CTA72Value props74Mobile web82

Score over time

9080706050EssayGrader 78 on Apr 17 (Wayback)EssayGrader 72 on Sep 21 (Live)CoGrader 78 on Jun 10 (Wayback)CoGrader 80 on Jun 24 (Wayback)CoGrader 78 on Aug 26 (Wayback)CoGrader 78 on Sep 21 (Live)Markr 54 on Sep 21 (Live)Graded Pro 57 on Apr 12 (Wayback)Graded Pro 56 on Apr 30 (Wayback)Graded Pro 57 on May 17 (Wayback)Graded Pro 73 on Jun 8 (Wayback)Graded Pro 76 on Sep 21 (Live)Class Companion 70 on Sep 21 (Live)Edexia 80 on May 3 (Wayback)Edexia 78 on May 12 (Wayback)Edexia 74 on Jul 21 (Wayback)Edexia 69 on Sep 21 (Live)May 3May 12Jul 21Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202669LiveOverall −5 · Trust −18 · CTA −14Viewing
  2. Jul 21, 202674Overall −4 · Mobile web −14 · Information hierarchy −10View →
  3. May 12, 202678Overall −2 · Trust −6 · Information hierarchy +4View →
  4. May 3, 202680First tracked report — strongest CTA 88, weakest Trust 68View →

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Edexia
CoGrader
EssayGrader
Class Companion
Trust read
EdexiaMobile "Writing Replay" product screenshot showing graded essay feedback, AI-detection scores, and a writing timeline
EssayGrader"Trusted by 200,000+ teachers at 10,000+ schools"
CoGrader"BACKED BY UC Berkeley" and "U.S. DEPARTMENT OF EDUCATION IES research award" badges beneath the CTA
Markr"You're in good hands:" customer logo strip (partially visible at bottom of desktop fold)
Graded ProNo visible trust signal identified.
Class CompanionLive product demo video showing a real assignment ("The Road Not Taken" essay question with student answer box and Submi

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Get expert feedback button — The primary CTA is rendered in disabled grey, making the fold's one action the least visible element on the page.
  2. Join the waitlist button — The only high-contrast button in the fold sits in the nav corner and competes with the essay-input flow as the implied primary action.
  3. Exam board switch links — Five bolded links (IB English, VCE, HSC, QCE, WACE) sit directly between headline and input, adding a decision step before the action.
  4. Empty essay textarea — The large input shows only a truncated 'Past' placeholder, giving no instruction on what to paste or what happens next.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Edexiain-product action
CoGrader
Graded Pro
Class Companionin-product action
EssayGraderin-product action

Problems

  • submit appears disabled/greyed out
  • placeholder unclear ('Past…')
  • labels differ desktop vs mobile
  • nav pushes 'Join the waitlist' too

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Edexia’s headline sellsAI grading and feedback, built for IB teachers.Calibrated to IB English · switch to VCE · HSC · QCE · WACE

Working

  • Names exact buyer: IB teachers
  • Curriculum calibration is concrete proof
  • Interactive demo box shows the product

Could improve

  • No outcome or time-saved claim
  • Zero numbers anywhere in the fold
  • Copy is flat — no relief or emotion

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Writing Replay screenshot — Desktop-density capture with illegible micro-text; eats a third of the fold and pushes the CTAs down without conveying value.
  2. Terms and Privacy links — Small inline text links sit directly under the tappable 'Scan an essay' button, inviting mis-taps.

Competitors

inferred from product, audience, and value prop
#1CoGradercograder.com78 #2Graded Prograded.pro76 #3EssayGraderessaygrader.ai72 #4Class Companionclasscompanion.com70
#5Edexia69
#6Markrmarkr.ai54