Your landing page’s weakest score is Value props.
How AthenaHQ ranks
80Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
AthenaHQ’s headline sells
Become the Brand AI Trusts
See, Act, and Win on AI Search and Beyond
Working
- Headline names the real outcome: AI trust
- Emotional, aspirational framing for marketers
- "Get Free Audit (10m)" adds a time promise
Could improve
- Subhead is slogan rhythm, zero specifics
- No numbers or proof metrics in the copy
- Hero art decorates; never shows the product
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Book a Demo button — Solid purple at equal weight to "Get Free Audit (10m)", splitting the primary action into two competing CTAs.
- Report announcement banner — "Get the report →" sits directly above the headline, siphoning the first click away from the audit funnel.
- Six-item nav row — Platform, Industry, Enterprise, Agencies, Plans, Resources plus Log in add seven exits before the value prop is read.
Trust
78FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| AthenaHQ | Customer logo wall under 'Empowering Next-Gen Marketing Teams at' featuring SoFi, Coinbase, Hearst, and Hexclad |
| [ Backed by Y Combinator ] badge next to the Get started CTA | |
| Real product workflow UI titled "AEO-Optimized FAQ Generator" showing nodes like "Web Page Scrape" with a Succeeded stat | |
| No visible trust signal identified. | |
| "AI in Marketing Cool Vendor by Gartner" alongside a G2 4.8/5 star rating under the hero CTA |
CTA
85StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- '(10m)' clutters the label past 3 words
- email required before any value delivered
Mobile web
90StrongThe phone experience as a first-class citizen.
1- Clipped logo strip — Customer logos are cut off at both edges ('EXCLAD', half of 'nextiva'), reading as a rendering bug rather than a carousel.