Your landing page’s weakest score is Trust.
How Amby Health ranks
77Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Amby Health | Chat demo showing Amby's coaching message: "Morning. Sleep and HRV both look good, so today's a green light for interval |
| Detailed real app screenshots including "TCS New York City Marathon Plan" and GPS route UI | |
| "Harness intelligence from over 100 million kilometres of real-world data" | |
| "As seen in" press logo bar (Triathlete, Cycling Weekly, Outside, Trail Runner, TRI247, Strava) | |
| App UI screenshots showing personalized plan ("Amy, it's time to start training!") with workouts and health metrics (56 | |
| "we have published the science to back it up" claim in the hero subheadline |
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Five-item nav row — Five text links plus Login sit above the headline, giving attention six exits before the fold's single action.
- Duplicate Text Amby button — The nav pill repeats the hero CTA at equal blue weight, splitting the one-second scan between two identical targets.
- Floating HRV badge — The HRV/Recovery chips overlap the chat card edge and read as clipped UI fragments rather than deliberate proof points.
Mobile web
82StrongThe phone experience as a first-class citizen.
123- Text Amby hero button — Sits at two-thirds width instead of thumb-friendly full-bleed, shrinking the primary tap target.
- Header Text Amby pill — Duplicates the hero CTA in the same viewport, splitting attention between two identical actions.
- Chat demo card — Starts so low that the first message is clipped mid-conversation, wasting the demo's proof value.
CTA
84StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- invite-only gate not set in label
- outcome after click is ambiguous
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Amby Health’s headline sells
The coach that texts you first.
Amby reads your training from Strava, Garmin, and Apple Health, then checks in at the moments that matter.
Working
- Headline nails proactive-coach differentiation
- Subhead names Strava, Garmin, Apple Health
- Hero chat shows a real, specific workout text
Could improve
- No stated outcome (PRs, injury avoidance)
- Emotional payoff of being coached is implied
- No proof point or user number in fold