Athleticahttps://athletica.ai/

Your landing page’s weakest score is Trust.

How Athletica ranks

  1. 1.Athletica79
  2. 2.Amby Health77
  3. 3.Runna75
  4. 4.Humango70
  5. 5.TrainAsONE68
  6. 6.AI Endurance67
Fix Trust
79Growth scoreupdated

category scores

Trust68Value props76
category scoresShowHide
Trust68Value props76

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
Athletica"As seen in" press logo bar (Triathlete, Cycling Weekly, Outside, Trail Runner, TRI247, Strava)
Amby HealthChat demo showing Amby's coaching message: "Morning. Sleep and HRV both look good, so today's a green light for interval
RunnaDetailed real app screenshots including "TCS New York City Marathon Plan" and GPS route UI
TrainAsONE"Harness intelligence from over 100 million kilometres of real-world data"
HumangoApp UI screenshots showing personalized plan ("Amy, it's time to start training!") with workouts and health metrics (56
AI Endurance"we have published the science to back it up" claim in the hero subheadline

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Athletica’s headline sellsTrain Smarter. Finish Stronger. Live Healthier.Adaptive training plans that adjust to your fitness, fatigue, and schedule, so you improve with confidence.

Working

  • Subhead names the adaptive mechanism
  • Emotional pull for race-day athletes
  • Hero photo matches the audience

Could improve

  • No numbers or proof points in fold
  • Headline alone could fit any fitness app
  • Product itself not shown above fold

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Athletica desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Athletica mobile capture for Mobile web

What works

What to improve

CTA

88Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Athletica

How Athletica compares

Recommended rewrites