Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

AI Endurance
Athletica
Runna
Amby Health
Humango
TrainAsONE
Trust read
AI Endurance"we have published the science to back it up" claim in the hero subheadline
Amby HealthChat demo showing Amby's coaching message: "Morning. Sleep and HRV both look good, so today's a green light for interval
RunnaDetailed real app screenshots including "TCS New York City Marathon Plan" and GPS route UI
TrainAsONE"Harness intelligence from over 100 million kilometres of real-world data"
Athletica"As seen in" press logo bar (Triathlete, Cycling Weekly, Outside, Trail Runner, TRI247, Strava)
HumangoApp UI screenshots showing personalized plan ("Amy, it's time to start training!") with workouts and health metrics (56

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Ten-link navigation bar — Nine same-weight links plus Dashboard give attention eleven exits before Get Started! is reached.
  2. Dashboard outline button — Styled as a button, it visually rivals the primary CTA yet serves existing users, not new visitors.
  3. What Is It? button — Sits at near-equal size beside Get Started!, splitting the click decision at the moment of action.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AI Endurance

How AI Endurance compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

AI Endurance’s headlineAI-Powered Training. Individual To You.A neural network trained on your data builds the plan that maximizes your predicted performance on race day - and we have published the science to back it up. Runners, cyclists, triathletes: AI coaching is your edge.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

AI Endurance mobile capture for Mobile web

What works

What to improve