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- Sep 20, 202674LiveOverall +51 · Value props +62 · CTA +53Viewing
- May 14, 202623First tracked report — strongest Information hierarchy 45, weakest Value props 12View →
Your landing page’s weakest score is Trust.
How Whitespace ranks
- 1.
Whitespace74
- 2.
Netstock73
- 3.
Streamline72
- 4.
StockTrim67
- 5.
Lokad62
74Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Whitespace | "Backed by Y Combinator" badge above the hero headline |
| Laptop mockup showing the StockTrim dashboard UI with inventory charts | |
| "4.8/5 rating by our users" with G2 Crowd, Capterra, and TrustRadius badges | |
| "Trusted by 2,000+ of the world's most ambitious brands" with logos including Abbott, Circle K, Engie, and Arduino | |
| Real product dashboard screenshots ("Purchase optimization" view with demand charts and a 94.55% fill-rate gauge) |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- call feels costly and committal
- no product-value payoff in copy
- high-friction sales-led first step
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
Whitespace’s headline undersells
Grow your wholesale distribution business with AI
AI agents that analyze your business data, forecast demand, recommend inventory order quantities, and take actions so you can reduce stock-outs and excess stock.
Working
- Names the exact audience: wholesale distributors
- Subhead lists concrete agent actions
- Hero image shows agent reasoning live
Could improve
- Headline is a generic 'grow with AI' claim
- No numbers or proof metrics in the fold
- Outcome buried at end of long subhead
Mobile web
83StrongThe phone experience as a first-class citizen.
123- Seven-line subheadline — Body copy barely scaled down, wrapping into seven lines that push the CTA toward the bottom of the fold.
- Header Book a call — Duplicates the hero's full-width "Book a call" button, splitting the tap target for the same action.
- Truncated product screenshot — The stock-check table and chat panel render at desktop density with clipped columns, illegible on a phone.
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- See customer stories button — Styled as a same-size sibling button beside 'Book a call', splitting clicks away from the one conversion action.
- Cropped product screenshot — The workbook and agent panel enter the fold mid-row, cutting off the agent's reasoning — the proof the hero promises.
- Nav links Product/Case studies/FAQ — Three exit paths at equal weight in the scan path before the visitor reaches the hero CTA.