Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
73Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Auto-open chat popup — Uninvited chat bubble covers the fold's lower-right corner and pulls attention off the stat cards and hero.
  2. Webinar announcement banner — Top banner with 'Sign up here' plus 'Contact Us' inserts two exits above the nav before the value prop is read.
  3. Floating stat bubbles — Three same-weight percentage bubbles (25%, 70%, 15%) compete with each other and the headline instead of building one argument.
  4. Get Pricing button — Outlined secondary CTA sits at the same size beside Get Demo, splitting the click decision.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Netstock’s headline undersellsIntelligent supply & demand planning.Make accurate supply chain decisions faster.

Working

  • Stat bubbles give hard proof (25%, 70%, 15%)
  • Hero shows real dashboard, not decoration
  • 4.8/5 rating with three review logos

Could improve

  • Headline is a category label, not a claim
  • Subhead is generic — no numbers or pain
  • Emotional payoff (relief, confidence) absent

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Netstock desktop capture for Trust

How Netstock compares

Trust read

Mobile web

76Fair

The phone experience as a first-class citizen.

Netstock mobile capture for Mobile web

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Netstock

How Netstock compares

Recommended rewrites