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- Sep 20, 202663LiveOverall −4 · CTA −14 · Mobile web −6Viewing
- Aug 15, 202667First tracked report — strongest Value props 76, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Qlo ranks
63Growth scoreupdated
category scores
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Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Qlo | Product UI card showing "Worth writing — In appetite" with real submission fields (EPL, Assets $79,636,000, policy dates |
| "TRUSTED BY TOP-TIER INSURERS" logo strip (Secura, James River Group Holdings, AmRisc, Hinterland) | |
| No visible trust signal identified. | |
| Announcement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP" | |
| Banner: "Read how Markel improved their productivity by over 100% with Cytora" | |
| "Duck Creek has acquired Send" announcement with READ PRESS RELEASE link |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Join' feels committal, not valuable
- no CTA in the hero itself
- small nav-corner footprint on desktop
- payoff of the click is unclear
Mobile web
62FairThe phone experience as a first-class citizen.
123- Empty product card — The hero visual renders as a blank bordered card, showing no product content in the first two viewports.
- Header Join now — The only visible CTA is a compact header pill, not a full-width thumb-friendly button in the hero.
- Three-line headline — "One instruction in Outlook replaces all the handoffs." wraps to three heavy lines and, with the badge and two-line subhead, eats most of the fold.
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
123- Join now button — Small top-right pill outside the scan path — the sole conversion point is easy to miss.
- Nav link row — Five equal-weight links plus Log in give attention six exits at the same eye level as the CTA.
- Cropped email screenshot — The Outlook pane is cut mid-subject-line at the fold, muddying the proof visual's first read.
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
Qlo’s headline sells
One instruction in Outlook replaces all the handoffs.
Outlook is the interface. Qlo is an AI-native system of record underneath it.
Working
- Names a real mechanism: Outlook, no new tool
- Badge pins the exact audience: underwriting
- Hero image shows the product judging a submission
Could improve
- No numbers on time or handoffs saved
- Outcome is procedural, not emotional
- Assumes reader already feels handoff pain