Past reportsShow past reportsHide past reports
- Sep 20, 202654LiveTrust +4 · Mobile web −4Viewing
- Sep 10, 202654Overall −1 · Trust −4View →
- Aug 21, 202655First tracked report — strongest Value props 68, weakest CTA 44View →
Your landing page’s weakest score is CTA.
How Locke ranks
54Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
44PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no hero CTA at all
- nav item is a label, not an action
- no action verb
- hidden behind Menu on mobile
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Locke | "Backed by Y Combinator" badge above the hero headline |
| Quincy product UI mockup with query "What are the sponsors of the bills saying about artificial intelligence on social m | |
| "Trusted by over 500 teams across advocacy, academia, and government affairs" above a logo row (Common Cause, NBCUnivers | |
| "300+ teams have won billions with GovDash" line beside the customer logo strip | |
| Compliance badges: "CMMC L2", "SOC 2 Type II", "FedRAMP® Moderate Authorization (In Progress)" |
Mobile web
54FairThe phone experience as a first-class citizen.
1- Six-line hero headline — The headline wraps into six lines and consumes most of the first viewport, pushing everything else down.
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
1234- Government Affairs button — The only button-styled element in the fold is a nav exit, not a conversion action — the page has no primary CTA.
- Six-link nav bar — Home, Company, Careers, Blog, Contact and Government Affairs all sit at equal weight, leaking attention with no anchoring action.
- Mission section block — A second heading and dense paragraph crowd into the fold, competing with the hero as an equal-weight beat.
- Underlined body link — The 'Locke Government Affairs' link inside the subheadline routes hero attention off-page mid-sentence.
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Locke’s headline undersells
Locke builds AI agents that help companies and governments work together.
Our agents power Locke Government Affairs, the first AI-native government affairs firm. We help companies monitor regulations, lobby policymakers, and win government contracts.
Working
- Subhead names three concrete jobs
- 'First AI-native' claims a category
- YC badge adds instant credibility
Could improve
- H1 'work together' is vague
- No numbers or proof points
- Hero imagery decorates, not demos