Your landing page’s weakest score is Trust.
How Ekho Labs ranks
75Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Ekho Labs | Corridor study globe with PO-4471 Hamburg → Jeddah reroute detail ("Via the Cape +26 days in transit") |
| No visible trust signal identified. | |
| "project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner | |
| Everstream Analytics was ranked #1 in 3 of the 4 Use Cases in the 2026 Gartner® Critical Capabilities for Supplier Risk | |
| Logo wall under "Chosen by these teams and many more" with named customers including OOCL, AGC, Wilo, and AIT | |
| implicit context FourKites may benefit from pre-existing familiarity among its target audience. |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly
- no self-serve value path
- click buys a meeting, not product
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
Ekho Labs’s headline sells
The decision layer for disrupted freight.
PO-level reroutes, carrier alternatives, and booking windows, delivered into your TMS days before disruption hits.
Working
- Subhead names deliverables and TMS integration
- Hero shows a real reroute, not decoration
- Pain ('disrupted freight') named in headline
Could improve
- 'Days before' is unquantified
- No customer or proof stat in fold
- 'Decision layer' is jargon for cold visitors
Information hierarchy
86StrongDoes the design help or inhibit what the page is trying to say?
123- Header Book a demo — Duplicates the hero CTA at button weight, splitting the fold's one action across two targets.
- Read latest brief link — A content exit seated directly beside the primary CTA pulls clicks away from the demo action.
- Nav link row — Three same-weight text links (Intelligence, Case Study, Methodology) offer exits before the value prop lands.
Mobile web
86StrongThe phone experience as a first-class citizen.
1- Hero headline size — Desktop-scale type wraps to three tall lines and pushes the CTA toward the fold edge on shorter phones.