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- Sep 22, 202669LiveOverall +13 · Information hierarchy +28 · Mobile web +18Viewing
- May 19, 202656First tracked report — strongest CTA 76, weakest Trust 42View →
Your landing page’s weakest score is Trust.
How Tesora ranks
69Growth scoreupdated
category scores
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Score over time
Trust
54FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Tesora | "BACKED BY" Foundation Capital and Y Combinator S25 badges under the hero CTA |
| No visible trust signal identified. | |
| "Top global carriers trust hx for underwriting decisions across $75bn+ in annual commercial P&C premium" with Aviva and | |
| "350+ insurers worldwide chose Akur8" above a logo wall of named insurers (Amica, Assurant, AAA, Arch Insurance) | |
| No visible trust signal identified. |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels like a sales call
- nav says 'Demo', hero says 'Talk to us'
- no value promised in the label
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Tesora’s headline sells
Precise rate filing, finally trusted to AI
Get actuarial work done fast with reproducible audit trails at a fraction of the cost.
Working
- Names the exact job: rate filing
- "finally trusted" hits the AI-skepticism nerve
- Subhead answers audit + cost objections
Could improve
- Zero numbers — "fast" and "fraction" unquantified
- Background decorates, never shows the product working
- No proof points beyond investor logos
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
12- Top announcement banner — The CAS event banner with 'Book time with us' link is the first element visitors see and diverts attention away from 'Talk to us' before the pitch lands.
- Subtext left of CTAs — The supporting line 'Get actuarial work done fast…' sits left-aligned off the centered scan axis, so the eye jumps sideways before reaching 'Talk to us'.
Mobile web
76FairThe phone experience as a first-class citizen.
1- Hero headline wrap — Serif headline scales down too little, wrapping to four lines with 'AI' orphaned and pushing the CTA to the fold edge.