RuvoYC S25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

9080706050Nomad 66 on Jun 15 (Wayback)Nomad 64 on Jun 27 (Wayback)Nomad 64 on Jul 16 (Wayback)Nomad 65 on Jul 26 (Wayback)Nomad 64 on Aug 10 (Wayback)Nomad 64 on Sep 7 (Wayback)Nomad 64 on Sep 22 (Live)Wise 77 on Apr 7 (Wayback)Wise 78 on Apr 21 (Wayback)Wise 76 on May 5 (Wayback)Wise 69 on Jun 16 (Wayback)Wise 74 on Jul 14 (Wayback)Wise 80 on Jul 28 (Wayback)Wise 79 on Sep 22 (Live)Husky 62 on Mar 26 (Wayback)Husky 63 on May 6 (Wayback)Husky 65 on May 20 (Wayback)Husky 63 on Jun 12 (Wayback)Husky 61 on Sep 22 (Live)Avenue (Global Account) 61 on Apr 17 (Wayback)Avenue (Global Account) 62 on May 8 (Wayback)Avenue (Global Account) 64 on May 28 (Wayback)Avenue (Global Account) 65 on Jun 14 (Wayback)Avenue (Global Account) 73 on Sep 22 (Live)Revolut 57 on Jun 10 (Wayback)Revolut 60 on Jun 22 (Wayback)Revolut 56 on Jul 7 (Wayback)Revolut 57 on Jul 19 (Wayback)Revolut 60 on Aug 3 (Wayback)Revolut 69 on Sep 13 (Wayback)Revolut 62 on Sep 22 (Live)Ruvo 69 on Apr 15 (Wayback)Ruvo 71 on May 20 (Wayback)Ruvo 69 on Jun 4 (Wayback)Ruvo 70 on Jun 15 (Wayback)Ruvo 70 on Sep 22 (Live)Apr 15May 20Jun 4Jun 15Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202670LiveValue props −10 · CTA +8Viewing
  2. Jun 15, 202670Overall +1 · CTA −6 · Value props +4View →
  3. Jun 4, 202669Overall −2 · Value props −4 · Trust −4View →
  4. May 20, 202671Overall +2 · Trust +8 · CTA +4View →
  5. Apr 15, 202669First tracked report — strongest Value props 82, weakest Trust 44View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Ruvo
Avenue (Global Account)
Wise
Trust read
Ruvo"Backed by leading global investors" strip with Y Combinator and Coinbase Ventures logos
Nomadimplicit context Nomad may benefit from pre-existing familiarity among its target audience.
WiseLive transfer calculator showing "1 USD = 0.8717 EUR" with lock icon and USD currency selector
Husky"Husky is by NOMAD" parent-brand banner
Avenue (Global Account)"Uma empresa itaú" ownership line with Itaú logo above the CTA
RevolutIn-app balance UI overlay showing "Personal £6,012" with an "Accounts" button

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Header Download button — Styled at identical weight and color to the hero's "Download Ruvo", creating two equal primary CTAs in the same fold.
  2. Nav link cluster — Six navigation exits (Personal, Business, Resources, Features, Help, EN) sit above the CTA and siphon attention before the pitch lands.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Ruvo’s headline sellsYour money without borders.Receive in dollars, convert between BRL, USD, digital dollars, and crypto with 0% IOF, and move your money across borders — all in one place.

Working

  • 0% IOF is a concrete, felt hook
  • Names real currencies: BRL, USD, crypto
  • Phone mockup shows product doing its job

Could improve

  • Headline is generic fintech phrasing
  • Mobile H1 drops the word 'money'
  • Investor logos cut off at the fold

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ruvo
Nomad

Problems

  • 'Download' feels like a chore, not value
  • label drifts: 'Download' in nav
  • no payoff or headline echo in copy

Mobile web

76Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Broken hero headline — The word 'money' is missing on mobile, so the headline reads 'Ruvo's / without borders.' — a broken value statement.
  2. Four-line subheadline — Desktop-length body copy wraps into four full-width lines, delaying the CTA pair within the fold.
  3. Side-by-side CTA pair — 'Download Ruvo' and 'See rates' split the column; a stacked full-width primary would be easier to thumb.