Your landing page’s weakest score is Trust.
How Ruvo ranks
category scores
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Score over time
Trust
58FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Ruvo | "Backed by leading global investors" strip with Y Combinator and Coinbase Ventures logos |
| implicit context Nomad may benefit from pre-existing familiarity among its target audience. | |
| Live transfer calculator showing "1 USD = 0.8717 EUR" with lock icon and USD currency selector | |
| "Husky is by NOMAD" parent-brand banner | |
| "Uma empresa itaú" ownership line with Itaú logo above the CTA | |
| In-app balance UI overlay showing "Personal £6,012" with an "Accounts" button |
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
12- Header Download button — Styled at identical weight and color to the hero's "Download Ruvo", creating two equal primary CTAs in the same fold.
- Nav link cluster — Six navigation exits (Personal, Business, Resources, Features, Help, EN) sit above the CTA and siphon attention before the pitch lands.
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Your money without borders.
Receive in dollars, convert between BRL, USD, digital dollars, and crypto with 0% IOF, and move your money across borders — all in one place.
Working
- 0% IOF is a concrete, felt hook
- Names real currencies: BRL, USD, crypto
- Phone mockup shows product doing its job
Could improve
- Headline is generic fintech phrasing
- Mobile H1 drops the word 'money'
- Investor logos cut off at the fold
CTA
74FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- 'Download' feels like a chore, not value
- label drifts: 'Download' in nav
- no payoff or headline echo in copy
Mobile web
76FairThe phone experience as a first-class citizen.
123- Broken hero headline — The word 'money' is missing on mobile, so the headline reads 'Ruvo's / without borders.' — a broken value statement.
- Four-line subheadline — Desktop-length body copy wraps into four full-width lines, delaying the CTA pair within the fold.
- Side-by-side CTA pair — 'Download Ruvo' and 'See rates' split the column; a stacked full-width primary would be easier to thumb.
