Your landing page’s weakest score is Trust.
How RealRoots ranks
81Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| RealRoots | 4.8 ★ App Store rating — 150+ cities — 100% friendship guaranteed |
| Profile-style member photos labeled "Danna, 28", "Josh, 34", "Tiana, 30" showing real product imagery | |
| "It's been a wonderful 9 years" — specific operating-history claim | |
| App Store and Google Play download badges | |
| Candid polaroid-style photos of members at 222 nights out |
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no cost/commitment signal
- no secondary low-friction path
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- Five-link navigation row — Mixes member, guide, and partner audiences into five equal-weight exits before the primary CTA.
- Header duplicate CTA — Outlined pill repeats the hero's "Meet RealRoots's matches" and splits click focus between two buttons.
- Cropped bottom photos — Photo row is clipped mid-image at the fold edge, weakening the proof strip's clean finish.
Mobile web
86StrongThe phone experience as a first-class citizen.
12- Meet RealRoots's matches button — Floats at ~60% column width instead of near-full-bleed, shrinking the thumb target.
- Three-stat proof row — Three stat blocks packed tightly with uneven spacing read as cramped under the CTA.
Value props
88StrongTitle, subtitle, hero — do they sell the product's true value?
RealRoots’s headline sells
Make new friends. Guaranteed.
Where fun IRL experiences are curated for you, with compatible women and guided conversations.
Working
- Outcome + guarantee in four words
- Proof strip: 4.8★, 150+ cities, 100%
- Photos show the product working IRL
Could improve
- Subhead is passive and awkwardly phrased
- Guarantee mechanics left unexplained
- Eyebrow and subhead overlap slightly