PangolinYC S25 landing page report.
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Pangolinhttps://pangolin.net/

Your landing page’s weakest score is CTA.

How Pangolin ranks

  1. 1.NetBird77
  2. 2.ngrok77
  3. 3.Cloudflare Zero Trust (Cloudflare One)73
  4. 4.Tailscale69
  5. 5.Twingate66
  6. 6.Pangolin64
Fix CTA
64Growth scoreupdated

category scores

CTA52Mobile web58Value props62Information hierarchy64Trust82
category scoresShowHide
CTA52Mobile web58Value props62Information hierarchy64Trust82

Score over time

9080706050Tailscale 67 on Jun 30 (Wayback)Tailscale 68 on Jul 15 (Wayback)Tailscale 67 on Jul 28 (Wayback)Tailscale 67 on Aug 11 (Wayback)Tailscale 66 on Aug 25 (Wayback)Tailscale 67 on Sep 9 (Wayback)Tailscale 69 on Sep 22 (Live)Twingate 66 on Sep 22 (Live)Cloudflare Zero Trust (Cloudflare One) 59 on Apr 6 (Wayback)Cloudflare Zero Trust (Cloudflare One) 73 on Sep 21 (Live)NetBird 58 on Jun 4 (Wayback)NetBird 58 on Jun 17 (Wayback)NetBird 57 on Jul 16 (Wayback)NetBird 59 on Jul 29 (Wayback)NetBird 57 on Aug 9 (Wayback)NetBird 60 on Sep 7 (Wayback)NetBird 77 on Sep 22 (Live)ngrok 78 on May 6 (Wayback)ngrok 77 on May 20 (Wayback)ngrok 76 on Jun 2 (Wayback)ngrok 76 on Jun 16 (Wayback)ngrok 76 on Jul 15 (Wayback)ngrok 76 on Jul 28 (Wayback)ngrok 77 on Sep 22 (Live)Pangolin 66 on Jun 13 (Wayback)Pangolin 67 on Jun 29 (Wayback)Pangolin 68 on Jul 26 (Wayback)Pangolin 66 on Aug 13 (Wayback)Pangolin 68 on Aug 26 (Wayback)Pangolin 60 on Sep 11 (Wayback)Pangolin 64 on Sep 22 (Live)Jun 13Jun 29Jul 26Aug 13Aug 26Sep 11Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202664LiveOverall +4 · Mobile web +10 · Trust +8Viewing
  2. Sep 11, 202660Overall −8 · Value props −14 · Mobile web −10View →
  3. Aug 26, 202668Overall +2 · Value props +4 · Information hierarchy +2View →
  4. Aug 13, 202666Overall −2 · CTA −4 · Value props −4View →
  5. Jul 26, 202668Overall +1 · CTA +4 · Value props +2View →
  6. Jun 29, 202667Overall +1 · Trust +2View →
  7. Jun 13, 202666First tracked report — strongest Value props 76, weakest CTA 58View →

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pangolin
NetBird
Cloudflare Zero Trust (Cloudflare One)
Twingate
ngrok
Tailscale

Problems

  • no CTA in hero, nav-only
  • mobile fold has no CTA at all
  • 'Sign up' sells a form, not value
  • small footprint vs. huge headline

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Three-line promo banner — The AI Gateway announcement wraps to three lines and consumes the top tenth of the screen.
  2. Badges above headline — SOC2/ISO seals occupy prime space before the value statement, pushing the headline and any CTA down.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Pangolin’s headline vagueThe Open Security and Networking PlatformConnect and protect your workforce, AI agents, and infrastructure.

Working

  • Hero mockups show real CLI + connected flow
  • Strong proof: SOC2, ISO 27001, 24.7k stars
  • "Open" signals the open-source differentiator

Could improve

  • Headline is a category label, no outcome
  • Subhead names audience but no specifics
  • No emotion — legacy-VPN pain never invoked

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Sign up vs Book demo — Two equal-weight header CTAs split the primary action; "Book a demo" outlined next to "Sign up" filled makes neither clearly primary.
  2. Orange announcement banner — The AI Gateway banner is the highest-contrast element on the fold and pulls the first glance plus a "Learn more" exit above the headline.
  3. INDEX/ABOUT split section — Two same-weight columns with dense paragraph and spec rows (Version, Platform, GitHub) crowd into the fold and compete with the hero message.

Trust

82Strong

Proof that the product is real, competent, and safe to try.

Trust read
PangolinAICPA SOC2 and ISO 27001 compliance badges beside the hero headline
Tailscaleimplicit context Tailscale may benefit from pre-existing familiarity among its target audience.
Twingate"Bring Your Own Cloud" webinar banner with a concrete date ("Sep 24 | 9AM PT") signaling an active, real company
Cloudflare Zero Trust (Cloudflare One)Headline claim "Everything we learned from powering 20% of the Internet"
NetBirdGitHub "29.4k" star badge with OPEN SOURCE label plus "GDPR · ISO 27001 · DORA" compliance strip in the header
ngrokCustomer logo strip featuring Databricks, GitHub, Grafana Labs, Harvey, and Cyera below the hero CTA

Competitors

inferred from product, audience, and value prop
#1NetBirdnetbird.io77 #2ngrokngrok.com77 #3Cloudflare Zero Trust (Cloudflare One)cloudflare.com73 #4Tailscaletailscale.com69 #5Twingatetwingate.com66
#6Pangolin64