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- Sep 22, 202668LiveInformation hierarchy +2 · CTA −2Viewing
- Sep 18, 202668First tracked report — strongest Information hierarchy 82, weakest Trust 38View →
Your landing page’s weakest score is Trust.
How Sapien ranks
68Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
38PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Sapien | No visible trust signal identified. |
| "The AI feedback lined up with human feedback over 95% of the time." — Adam King, Behavioural Scientist | |
| "Trusted By Hundreds Of Enterprise Brands" logo wall with Microsoft, J.P. Morgan, Nestlé, Mars, and EY | |
| "Six months of global wealth research in one day. 0.90 median correlation." beside EY, IPG, OmnicomGroup and Bayer logos | |
| Logo wall under "Informing strategies at" showing Uber, GM, Volkswagen, TRATON, Suntory, and Mondelez | |
| No visible trust signal identified. |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels costly — sales call
- no value payoff in the label
- doesn't echo 'Predict the future'
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Sapien’s headline undersells
Predict the future and act now.
Sapien simulates populations to predict responses to products, prices and campaigns. Understand what people will choose, why, and what to do next.
Working
- Subhead names the mechanism: simulated populations
- Concrete objects: products, prices, campaigns
- Eyebrow anchors the category instantly
Could improve
- Headline could caption any prediction tool
- Zero numbers or proof points on the fold
- Hero art decorates, doesn't demonstrate
Mobile web
82StrongThe phone experience as a first-class citizen.
1- Book a demo button — Desktop-proportioned button sits at roughly half the column width instead of near-full-bleed for the thumb.
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- Explore use cases link — Underlined arrow link sits at near-equal weight beside the primary CTA, splitting the fold's single action.
- Nav Book a demo — Duplicates the hero CTA and pulls the eye to the corner before the headline lands.
- Nav journal link — 'The journal' is a pure exit path with no conversion role in the fold's scan line.