FrizzleYC S25 landing page report.
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Your landing page’s weakest score is Mobile web.

Fix Mobile web

Score over time

10080604020Snorkl 67 on Sep 11 (Wayback)Snorkl 67 on Sep 22 (Live)SchoolAI 51 on Apr 2 (Wayback)SchoolAI 53 on Apr 21 (Wayback)SchoolAI 51 on May 14 (Wayback)SchoolAI 31 on Jun 16 (Wayback)SchoolAI 70 on Sep 22 (Live)Gradescope (Turnitin) 74 on Jul 6 (Wayback)Gradescope (Turnitin) 74 on Jul 17 (Wayback)Gradescope (Turnitin) 74 on Jul 29 (Wayback)Gradescope (Turnitin) 76 on Aug 10 (Wayback)Gradescope (Turnitin) 76 on Aug 26 (Wayback)Gradescope (Turnitin) 74 on Sep 8 (Wayback)Gradescope (Turnitin) 76 on Sep 22 (Live)Bakpax 40 on Sep 22 (Live)Frizzle 61 on Apr 2 (Wayback)Frizzle 78 on May 12 (Wayback)Frizzle 76 on Jul 20 (Wayback)Frizzle 77 on Sep 22 (Live)Apr 2May 12Jul 20Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202677LiveOverall +1 · Information hierarchy +8 · Value props −4Viewing
  2. Jul 20, 202676Overall −2 · Information hierarchy −8 · Value props +6View →
  3. May 12, 202678Overall +17 · Information hierarchy +24 · CTA +24View →
  4. Apr 2, 202661First tracked report — strongest Value props 82, weakest Mobile web 48View →

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Primary CTA below fold — The email field and "Start free" button sit well below the first viewport; a visitor must scroll past the full paragraph to reach the action.
  2. Sign in crowds logo — "Sign in" is jammed flush against the "Frizzle" wordmark with no spacing, reading as "FrizzleSign in" and cluttering the header.
  3. Long body paragraph — Nine lines of dense copy between headline and CTA push the conversion action off-screen; mobile needs one or two lines here.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Frizzle
Gradescope (Turnitin)
Trust read
Frizzle"100,000+ QUESTIONS GRADED" badge above the hero headline
SnorklAI Feedback demo card showing "Great job splitting up the composite shape into three rectangles!" over a real student wo
SchoolAICompliance badge row beneath the CTAs: FERPA, COPPA, AICPA SOC 2, 1EdTech Certified, FIPPA
Gradescope (Turnitin)"700M+ Questions Graded, 2,600+ Universities, 140k+ Instructors, 3.2M+ Students" stat bar
BakpaxNo visible trust signal identified.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Frizzle’s headline undersellsThe operating system for math classroomsStudents keep working on paper. Frizzle reads every page in real time - turning handwritten work into the granular data K-12 math has never had: who's stuck, which misconceptions are spreading, what each student needs next.

Working

  • Subhead names the real mechanism
  • Hero image shows grading in action
  • Specific proof: 100,000+ graded

Could improve

  • H1 is a generic category abstraction
  • True value buried in subhead
  • 'Operating system' fits any product

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Header Start free button — Duplicates the hero form CTA at equal visual weight, splitting the fold's single action.
  2. Five-link nav row — Seven total exit paths above the fold compete with the email-capture form.
  3. Snap a stack chip — Rotated overlay clips the class/teacher label beneath it, obscuring context in the product shot.

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Frizzle

Problems

  • email gate before value
  • '.edu' hint feels restrictive
  • generic - no product payoff