Your landing page’s weakest score is Information hierarchy.
How F2 ranks
73Growth scoreupdated
category scores
category scoresShowHide
Score over time
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
1234- Faded headline first line — "Portfolio Monitoring" is rendered so low-contrast it reads as missing, breaking the headline mid-thought.
- Book a demo button — Off-white on black at form-field size is quieter than the gold nav CTA, splitting weight between two demo buttons.
- Funding announcement banner — Top-of-page exit link competes for the first glance before the value prop or CTA.
- 21,372 deals stat — The gold stat is the brightest element on the fold, outranking the headline and CTA in the scan path.
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly
- small, low-contrast on desktop
- consent legalese under button
- casing varies: 'Demo' vs 'demo'
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
F2’s headline sells
Portfolio Monitoring for Private Markets
One platform that turns your firm's experience into a proprietary advantage, powering how you screen, diligence, underwrite, and monitor deals.
Working
- Names four concrete workflows in subhead
- 21,372 deals stat is specific proof
- Bain Capital, LiveOak logos build trust
Could improve
- Mobile headline is a vague abstraction
- First H1 line nearly unreadable
- Hero grid decorates, shows no product
Trust
78FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| F2 | Client logo row (Monarch Alternative Capital, Siguler Guff, Western Alliance Bank, Live Oak Bank, Bain Capital) under "$ |
| "Built by private capital investors for private capital investors" positioning line | |
| "Anchored by our proprietary Cobalt software" paired with the Hamilton Lane brand header | |
| News banner: "73 STRINGS AND COHNREZNICK TECH-ENABLED VALUATION MODEL" | |
| Logo wall under "TRUSTED BY THE WORLD'S BEST TEAMS" featuring IKEA, Microsoft, Meta, DoorDash, Uber, Amazon, Disney, Str | |
| No visible trust signal identified. |
Mobile web
78FairThe phone experience as a first-class citizen.
123- Book a demo button — Primary demo CTA sits below the first viewport, pushed down by the long headline and three-line body copy stack.
- Header Book a Demo — Header duplicates the form's 'Book a demo' action, splitting the tap target and crowding the collapsed nav row.
- Announcement banner — Two-line funding banner eats a tall slice of the first viewport before the logo or hero appears.