Past reportsShow past reportsHide past reports
- Sep 20, 202670LiveOverall +24 · Value props +40 · Information hierarchy +36Viewing
- Apr 15, 202646First tracked report — strongest CTA 58, weakest Value props 22View →
Your landing page’s weakest score is Value props.
How Elyra ranks
70Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Elyra’s headline vague
Every guest remembers how you made them feel.
Elyra turns every interaction into a personal experience, from the first call to the last course. The system that makes guests come back.
Working
- Emotionally sharp hook for hospitality owners
- Eyebrow names the category clearly
- Names the outcome: guests come back
Could improve
- Never says what the product actually does
- Zero numbers or concrete proof points
- Hero photo decorates, doesn't demonstrate
Trust
64FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Elyra | "Trusted by leading restaurant groups" logo strip (Melanders Group, Wedholms Fisk, Sjöpaviljongen, Stockholm Fisk) with |
| implicit context SevenRooms may benefit from pre-existing familiarity among its target audience. | |
| "Trusted by over 70,000 restaurants" usage-count banner | |
| "Tock is now part of the Resy network." announcement bar | |
| "Tock is now part of the Resy network." banner at the top of the page | |
| Tablet in the desktop hero showing Superb's POS interface in real use |
CTA
70FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo booking feels costly
- no visitor payoff in label
- hero button modest vs headline
Mobile web
72FairThe phone experience as a first-class citizen.
123- Hero CTA at bottom — The primary "Book a demo" button sits at the viewport's bottom edge because the hero copy starts mid-screen.
- Book a demo button — Desktop-proportioned pill instead of a full-width thumb target, sharing its row with "See the platform".
- Crowded header row — Log in, a duplicate Book a demo pill, and the hamburger compete in one row; three controls dilute the header.
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- Four dropdown nav items — Platform, Table Talk, Resources, and About each open exit paths that compete with the demo booking.
- See the platform link — Secondary link sits at equal reading weight beside the primary CTA and splits the final decision.
- Log in link — Adds a third destination inside the CTA cluster where only 'Book a demo' should command attention.