Tockhttps://exploretock.com/

Your landing page’s weakest score is Value props.

How Tock ranks

  1. 1.Elyra70
  2. 2.SevenRooms70
  3. 3.OpenTable (for Restaurants)70
  4. 4.Resy OS68
  5. 5.Tock67
  6. 6.Superb60
Fix Value props
67Growth scoreupdated

category scores

Value props58Trust58
category scoresShowHide
Value props58Trust58

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Tock’s headline vagueDelicious starts here

Working

  • Warm, appetite-driven tone
  • Category cards clarify use cases
  • Search bar shows the product in action

Could improve

  • Headline never says what Tock is
  • No subhead adds specifics
  • No numbers or proof points

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Tock
Elyra
OpenTable (for Restaurants)
Trust read
Tock"Tock is now part of the Resy network." banner at the top of the page
Elyra"Trusted by leading restaurant groups" logo strip (Melanders Group, Wedholms Fisk, Sjöpaviljongen, Stockholm Fisk) with
SevenRoomsimplicit context SevenRooms may benefit from pre-existing familiarity among its target audience.
OpenTable (for Restaurants)"Trusted by over 70,000 restaurants" usage-count banner
Resy OS"Tock is now part of the Resy network." announcement bar
SuperbTablet in the desktop hero showing Superb's POS interface in real use

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Tock desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Delicious starts here. Portland
Tockin-product action

How Tock compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Tock mobile capture for Mobile web

What works

What to improve