OpenTable (for Restaurants)https://restaurant.opentable.com/

Your landing page’s weakest score is Trust.

How OpenTable (for Restaurants) ranks

  1. 1.OpenTable (for Restaurants)70
  2. 2.Elyra70
  3. 3.SevenRooms70
  4. 4.Resy OS68
  5. 5.Tock67
  6. 6.Superb60
Fix Trust
70Growth scoreupdated

category scores

Trust62Information hierarchy68
category scoresShowHide
Trust62Information hierarchy68

Trust

62Fair

Proof that the product is real, competent, and safe to try.

OpenTable (for Restaurants)
Elyra
Trust read
OpenTable (for Restaurants)"Trusted by over 70,000 restaurants" usage-count banner
Elyra"Trusted by leading restaurant groups" logo strip (Melanders Group, Wedholms Fisk, Sjöpaviljongen, Stockholm Fisk) with
SevenRoomsimplicit context SevenRooms may benefit from pre-existing familiarity among its target audience.
Resy OS"Tock is now part of the Resy network." announcement bar
Tock"Tock is now part of the Resy network." banner at the top of the page
SuperbTablet in the desktop hero showing Superb's POS interface in real use

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Survey popup widget — Four-option radio survey with Submit button overlaps the hero and competes with 'Book a demo' for the first click.
  2. Olivia chat prompt — Second overlay ('Ask me anything!') fires in the same fold as the survey, doubling the interruption load before the visitor reads the offer.
  3. Explore what's new button — Secondary CTA sits at the same size directly beside 'Book a demo', splitting the action with only a fill/outline distinction.
  4. Nav plus Log in — Five nav items plus 'Log in' offer six exit paths before the hero, with 'Get started' styled darker than the hero CTA.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

OpenTable (for Restaurants)

How OpenTable (for Restaurants) compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

OpenTable (for Restaurants) mobile capture for Mobile web

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

OpenTable (for Restaurants)’s headlineMore guests. More time. One connected platform.OpenTable's AI and automation tools help you tackle the everyday challenges of running a restaurant. See what's new—and what's next.

Working

Could improve