Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Elyra
OpenTable (for Restaurants)
Tock
Resy OS
Trust read
SevenRoomsimplicit context SevenRooms may benefit from pre-existing familiarity among its target audience.
Elyra"Trusted by leading restaurant groups" logo strip (Melanders Group, Wedholms Fisk, Sjöpaviljongen, Stockholm Fisk) with
OpenTable (for Restaurants)"Trusted by over 70,000 restaurants" usage-count banner
Resy OS"Tock is now part of the Resy network." announcement bar
Tock"Tock is now part of the Resy network." banner at the top of the page
SuperbTablet in the desktop hero showing Superb's POS interface in real use

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SevenRooms
Resy OS

Problems

  • no action verb — reads as label
  • four words, over one fixation
  • nav says 'GET A DEMO' — label split
  • demo click still means talking to sales

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

SevenRooms’s headlineMore than just reservationsSevenRooms helps restaurants increase sales, delight guests and keep them coming back—automatically.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

SevenRooms mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

SevenRooms desktop capture for Information hierarchy

What works

What to improve