CharacterQuilt Landing Page Growth Score | YC P26

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CharacterQuilthttps://characterquilt.com/

Your landing page’s weakest score is Trust.

How CharacterQuilt ranks

Fix Trust

64Growth scoreupdated Sep 20, 2026

category scores

Trust38 CTA64 Information hierarchy72 Value props72 Mobile web72

category scoresShowHide

Trust38 CTA64 Information hierarchy72 Value props72 Mobile web72

Score over time

Past reportsShow past reportsHide past reports

Sep 20, 202664LiveCTA −4 · Mobile web +4Viewing
Jul 22, 202664Overall −1 · Trust −4 · Information hierarchy −2View →
Jun 15, 202665Overall +1 · Information hierarchy +4 · Mobile web +4View →
Jun 7, 202664First tracked report — strongest Information hierarchy 72, weakest Trust 42View →

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Icon

	Trust read
CharacterQuilt	Embedded product screenshot showing the 'New Campaign Brief' form UI
Icon	Named customer cards with logos, LinkedIn icons and metrics, e.g. "Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo
AdCreative.ai	"Over 1 Billion Ad Creatives Generated by Top Brands Including:" logo row with Philips, Nurofen, La Poste, Häagen-Dazs,
Omneky	No visible trust signal identified.
Pencil	No visible trust signal identified.
Arcads	No visible trust signal identified.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Icon

Problems

high-cost feel: demo = sales call
stronger promise buried in secondary
small footprint vs. huge headline

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Duplicate Book a demo — Nav and hero both style "Book a demo" as filled primary buttons, splitting the eye between two equal-weight targets.
Secondary CTA equal size — "See a campaign built live" is sized and positioned as a peer of "Book a demo", diluting the single-action scan path.
Hero product screenshot — The embedded app card renders its form labels and duplicated subhead copy at illegible size, so it communicates nothing at a glance.
Five-link nav row — How It Works, Use Cases, Why CQ, Pricing, and Blog offer five exits before the visitor reaches the hero promise.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

CharacterQuilt’s headline sellsCharacterQuilt designs and deploys campaigns, end-to-end, using your existing tools.You write the brief. Our agents handle the rest — pulling audience data, generating on-brand creative, and deploying directly into hundreds of existing tools.

Working

Names the end-to-end outcome plainly
Subhead maps who does what
Hero shows the real brief workflow

Could improve

No hard numbers or proof points
'Hundreds of tools' is vague — name them
Copy is flat; no emotional payoff

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Book a demo button — Desktop-proportioned button at ~1/3 column width, pushed below the first viewport by the long hero copy.
Secondary outline CTA — "See a campaign built live" is wider than the primary button, inverting the visual hierarchy of the two actions.
Product screenshot embed — Desktop UI shrunk into the phone column; form labels and "Submit Brief" text are unreadably small.
Hero headline block — Serif headline wraps into four tall lines, consuming most of the fold before any action appears.