Your landing page’s weakest score is Information hierarchy.
How Icon ranks
82Growth scoreupdated
category scores
category scoresShowHide
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
1234- Six testimonial cards — Six equal-weight "Watch story" exit links sit directly beside the CTAs and siphon the first click away from conversion.
- Top navigation row — Seven nav links plus Log in and a duplicate Demo pill offer nine attention leaks before the headline is even read.
- Four link cards — Story, Investors, Portfolio, and Customers cards crowd the fold with four more outbound links, turning the fold into an index.
- Get a demo button — Styled at the same size and height as "Start for free", it splits the primary click into two paths.
Mobile web
82StrongThe phone experience as a first-class citizen.
123- Paired CTA row — "Start for free" is squeezed to half-width beside "Get a demo" instead of a full-bleed primary button.
- Moonbrew proof card — Name and role truncate mid-word ("Richard Ng…", "Creative, Moonbr…") — same clipping repeats on the IM8 and Mozi Wash cards.
- Intro body paragraph — Two desktop sentences merge into one six-line block, burying the $1000 offer under process detail.
CTA
85StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Icon compares
Recommended rewrites
Value props
87StrongTitle, subtitle, hero — do they sell the product's true value?
Icon’s headline
The Human Admaker
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real).
Working
Could improve
Trust
92StrongProof that the product is real, competent, and safe to try.
How Icon compares
Trust read