Your landing page’s weakest score is Trust.
How Waffle ranks
76Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Waffle | No visible trust signal identified. |
| "55M+ downloads · 172K+ reviews · 2,500+ summaries" stat bar under "#1 most downloaded book summary app" (mobile capture | |
| Grid of real book covers (Atomic Habits, Principles, Deep Work) backing the "summaries of over 10,000 books" claim | |
| Real product UI in the hero: phone screen showing the "This Vast Enterprise" summary with audio player scrubber (1:57 / | |
| "27+ years of experience" / "Content in 8 languages" / "100% rights-cleared" stats block (mobile) | |
| "GDPR-compliant, on EU servers, with no training on your data" subheadline claim |
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- nav says 'Get the app', hero differs
- iPhone-only excludes Android visitors
- no free/price signal visible
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?
123- Get the app button — Second app-download CTA styled at similar weight competes with the orange 'Download for iPhone' button.
- Phone mockup edge — App screenshot and book covers are clipped at the fold's right edge, cropping the demo mid-content.
- Books and Compare nav — Two nav exits sit in the scan path before the visitor reaches the download action.
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Waffle’s headline sells
Pick a book. Hear it as a podcast.
Waffle turns the books you keep meaning to read into podcast episodes, in the voice of the person who wrote them. Listen from the beginning, or go straight to what interests you.
Working
- Eight-word headline nails the core mechanic
- "Books Waffle keep meaning to read" hits real guilt
- Hero mockup shows real titles and a playing episode
Could improve
- No numbers: library size, episode length, users
- No social proof or ratings in the fold
- AI-voice claim lacks an audio sample or proof
Mobile web
86StrongThe phone experience as a first-class citizen.
12- Get the app pill — Duplicates the hero's "Download for iPhone" CTA with a different label, splitting the single action into two.
- Theme toggle button — A dark-mode toggle in a two-item mobile header is nav clutter that competes with the app CTA for the only header slot.