Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Snackz.ai
Headway
Shortform
Instaread
getAbstract
Trust read
Snackz.ai"GDPR-compliant, on EU servers, with no training on your data" subheadline claim
WaffleNo visible trust signal identified.
Headway"55M+ downloads · 172K+ reviews · 2,500+ summaries" stat bar under "#1 most downloaded book summary app" (mobile capture
ShortformGrid of real book covers (Atomic Habits, Principles, Deep Work) backing the "summaries of over 10,000 books" claim
InstareadReal product UI in the hero: phone screen showing the "This Vast Enterprise" summary with audio player scrubber (1:57 /
getAbstract"27+ years of experience" / "Content in 8 languages" / "100% rights-cleared" stats block (mobile)

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Snackz.ai
Shortform
Waffle
Headway

Problems

  • 'demo' click feels costly/committal
  • no self-serve or trial path visible
  • no header-language echo

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Snackz.ai’s headlineMake books discoverable. Responsibly with AI.We build specialised AI tools for publishers and booksellers — GDPR-compliant, on EU servers, with no training on your data.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Snackz.ai desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Snackz.ai mobile capture for Mobile web

What works

What to improve