Your landing page’s weakest score is CTA.
How Headway ranks
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic label, no payoff named
- no echo of headline promise
- banner's 'plan' offer not on button
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Headway | "55M+ downloads · 172K+ reviews · 2,500+ summaries" stat bar under "#1 most downloaded book summary app" (mobile capture |
| No visible trust signal identified. | |
| Grid of real book covers (Atomic Habits, Principles, Deep Work) backing the "summaries of over 10,000 books" claim | |
| Real product UI in the hero: phone screen showing the "This Vast Enterprise" summary with audio player scrubber (1:57 / | |
| "27+ years of experience" / "Content in 8 languages" / "100% rights-cleared" stats block (mobile) | |
| "GDPR-compliant, on EU servers, with no training on your data" subheadline claim |
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Headway’s headline
Transform your life with microlearning
World's best ideas · 15 min a day · Listen or read · Anytime, anywhere
Working
Could improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
86StrongThe phone experience as a first-class citizen.
What works
What to improve