ProboYC P25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

80706050Vanta 62 on Jun 30 (Wayback)Vanta 64 on Jul 8 (Wayback)Vanta 64 on Jul 22 (Wayback)Vanta 73 on Aug 9 (Wayback)Vanta 74 on Aug 23 (Wayback)Vanta 73 on Sep 4 (Wayback)Vanta 75 on Sep 21 (Live)Drata 76 on May 31 (Wayback)Drata 68 on Jun 10 (Wayback)Drata 70 on Jun 17 (Wayback)Drata 73 on Jul 24 (Wayback)Drata 74 on Aug 6 (Wayback)Drata 72 on Sep 11 (Wayback)Drata 73 on Sep 21 (Live)Secureframe 58 on Jun 17 (Wayback)Secureframe 71 on Jul 3 (Wayback)Secureframe 58 on Jul 11 (Wayback)Secureframe 60 on Jul 20 (Wayback)Secureframe 67 on Aug 21 (Wayback)Secureframe 65 on Sep 4 (Wayback)Secureframe 70 on Sep 21 (Live)Sprinto 70 on May 18 (Wayback)Sprinto 70 on Jun 12 (Wayback)Sprinto 68 on Jun 23 (Wayback)Sprinto 70 on Jul 6 (Wayback)Sprinto 72 on Jul 19 (Wayback)Sprinto 71 on Aug 19 (Wayback)Thoropass 69 on May 9 (Wayback)Thoropass 68 on May 20 (Wayback)Thoropass 71 on Jun 13 (Wayback)Thoropass 71 on Jul 9 (Wayback)Thoropass 57 on Aug 7 (Wayback)Thoropass 54 on Sep 15 (Wayback)Thoropass 58 on Sep 21 (Live)Probo 68 on Sep 21 (Live)Sep 21

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Probo
Drata
Vanta
Secureframe
Trust read
Probo"Backed by Y Combinator" badge above the headline
VantaCustomer logo strip: Ramp, Cursor, Snowflake, Clay, Lovable, Samsara
DrataTRUSTED BY 8,500+ GLOBAL CUSTOMERS with 4.8 / 5.0 G2 REVIEWS star rating
Secureframe"6000+ customers have saved millions of hours with Secureframe" (mobile capture)
SprintoFramework badge strip (SOC 2, ISO, GDPR, HIPAA, PCI, HITRUST, CCPA) with "200+ FRAMEWORKS AND MORE"
ThoropassNo visible trust signal identified.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Probo
Vanta
Drata
Secureframe
Sprinto

Problems

  • sales-call cost-feel
  • 4 words, over 3-word limit
  • 3 competing labels above fold
  • hero CTA differs from nav CTA

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Dual hero CTAs — "Deploy Open Source" sits at near-equal weight beside "Talk to an expert", splitting the primary action into two audiences.
  2. Competing header CTA — "Get compliant" duplicates the hero conversion with a third label, so the fold asks for three different actions.
  3. GitHub star widget — The Star/1.4k control is an outbound exit placed right next to the primary CTA in the scan path.
  4. Certification badge grid — Ten same-weight badge tiles crowd the fold's lower third with no header framing why they matter.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Probo’s headline sellsCompliance, Done For You.Our compliance officers run your program end-to-end. Stay continuously audit-ready without the overhead or complexity of traditional compliance platforms.

Working

  • 'Done For Probo' nails the service model
  • Positions against compliance platforms
  • Framework grid shows real audit scope

Could improve

  • No numbers: timelines, cost, customers
  • 'Overhead or complexity' is abstract
  • No named outcome like 'pass Probo's audit'

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Talk to an expert — Primary CTA rides the bottom edge of the fold, below a secondary button that gets tapped first.
  2. Four-line subheadline — Body copy scaled up too large, eating vertical space and pushing both CTAs to the fold's edge.
  3. Get compliant header button — Third CTA in one viewport competes with the hero buttons and blurs the intended action.