Vantahttps://vanta.com/

Your landing page’s weakest score is Information hierarchy.

How Vanta ranks

  1. 1.Vanta75
  2. 2.Drata73
  3. 3.ComplyDo71
  4. 4.Secureframe70
  5. 5.Sprinto70
  6. 6.Thoropass58
Fix Information hierarchy
75Growth scoreupdated

category scores

Information hierarchy72Value props72
category scoresShowHide
Information hierarchy72Value props72

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Chat widget panel — Auto-opened chatbot with three purple CTA buttons overlaps the mascot and competes directly with the demo form at equal visual weight.
  2. Announcement banner — 'Learn more' link plus full-width purple bar sits between nav and headline, adding an exit path before the value prop.
  3. Duplicate demo CTAs — 'Get a demo' in the nav duplicates the hero form button, splitting the primary action across two equal-weight purple pills.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Vanta’s headline undersellsTrust is everythingEarn and prove it with 35+ compliance frameworks, automated and continuously monitored.

Working

  • Subhead cites 35+ frameworks
  • Hero shows product remediating live
  • Mobile H1 hits audit anxiety

Could improve

  • Desktop H1 is an abstract slogan
  • No outcome or time saved named in H1
  • Desktop/mobile messaging inconsistent

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Vanta

How Vanta compares

Recommended rewrites

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Vanta desktop capture for Trust

How Vanta compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Vanta mobile capture for Mobile web

What works

What to improve