Your landing page’s weakest score is Trust.

Fix Trust
58Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Drata
Vanta
Secureframe
ComplyDo
Sprinto
Trust read
ThoropassNo visible trust signal identified.
ComplyDo"Review Mapping Analysis" product UI card showing "87% Covered — 150 / 172 Requirements" for NIS2
VantaCustomer logo strip: Ramp, Cursor, Snowflake, Clay, Lovable, Samsara
DrataTRUSTED BY 8,500+ GLOBAL CUSTOMERS with 4.8 / 5.0 G2 REVIEWS star rating
Secureframe"6000+ customers have saved millions of hours with Secureframe" (mobile capture)
SprintoFramework badge strip (SOC 2, ISO, GDPR, HIPAA, PCI, HITRUST, CCPA) with "200+ FRAMEWORKS AND MORE"

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Thoropass’s headline vagueEscape the AUDIT HEATBefore your next audit becomes a heat wave, learn how Thoropass helps teams streamline the path from evidence to final report.

Working

  • Subhead names real outcome: evidence to report
  • Forecast graphic dramatizes audit pain
  • Emotionally taps audit-season dread

Could improve

  • Headline is a pun, not a value claim
  • 'Learn how' sells content, not product
  • CTA 'Beat the heat' hides the offer

Mobile web

58Fair

The phone experience as a first-class citizen.

Thoropass mobile capture for Mobile web

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Thoropass

How Thoropass compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Thoropass desktop capture for Information hierarchy

What works

What to improve