Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
73Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Announcement banner TPRM link — Bright blue full-width bar with an underlined "Explore TPRM" link outranks the hero and siphons clicks before the value prop is read.
  2. Six-item dropdown nav — Products, Solutions, Customers, Partners, Resources, Company plus search open dozens of exit paths at the same scan height as the fold's message.
  3. Duplicate Get Started button — Nav "Get Started" competes at equal styling with the hero email-capture "Get Started", splitting the primary action into two targets.
  4. Dense dashboard screenshot — The Trust Dashboard packs 10+ micro-panels of tiny stats that reward squinting, not scanning, and pulls weight from the headline.

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Drata’s headline vagueExplore the World of Agentic TrustLeverage autonomous AI agents to automate compliance, manage internal and third-party risk, and continuously prove your security posture.

Working

  • Subhead names concrete jobs: compliance, risk, proof
  • Hero image shows real dashboard with framework data
  • 8,500+ customers and 4.8 G2 rating in fold

Could improve

  • Headline is category jargon, not a value
  • "Explore the World of" invites browsing, not action
  • No outcome numbers (time saved, audit speed)

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Drata

How Drata compares

Recommended rewrites

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Drata desktop capture for Trust

How Drata compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Drata mobile capture for Mobile web

What works

What to improve