Human Behavior Landing Page Growth Score | YC P25

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Human Behaviorhttps://www.humanbehavior.co/

Your landing page’s weakest score is Information hierarchy.

How Human Behavior ranks

Fix Information hierarchy

69Growth scoreupdated Sep 22, 2026

category scores

Information hierarchy62 Trust64 CTA70 Mobile web72 Value props78

category scoresShowHide

Information hierarchy62 Trust64 CTA70 Mobile web72 Value props78

Score over time

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Dark hero headline text — "Dashboards are where insights go to die" renders in near-black on black — the core message is barely legible at a glance.
Book a call button — Header "Book a call" duplicates the hero "Book a demo" at equal visual weight, splitting the primary action into two competing targets.
Animated ASCII banner — Flickering bracket glyphs flank the funding announcement at the very top, pulling first attention away from the headline below.
Demo tab strip — Seven equal-weight tabs (Dashboard, Replays, Issues, Funnels, Users, Agents, Ask) invite exploration before the value prop and CTA have fully landed.

Trust

64Fair

Proof that the product is real, competent, and safe to try.

	Trust read
Human Behavior	"Raised $5M from General Catalyst, Y Combinator, and Vercel" funding banner
PostHog	Join 500,000+ teams already shipping with PostHog.
Heap (Contentsquare)	Customer logo wall (Amway, Bridgestone, Dropbox Sign, Esurance, Eventbrite, Nielsen, Northwestern Mutual, Walmart Labs)
Fullstory	Customer logo strip: iHerb, Papa John's, Newell Brands
LogRocket	"Trusted by 3,000+ customers" line above a logo wall including Deloitte, Cisco, BlueCross BlueShield, ClassPass, and CME
June (Amplitude)	"Over the past 5 years we've gone from zero to profitable"

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

booking a demo feels costly
competes with nav 'Book a call'
'View demo' vs 'Book a demo' confuses
no zero-commitment path in hero

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Faded headline text — Headline 'Dashboards are where insights go to die.' renders dark-gray on black — nearly unreadable at first glance.
Truncated banner text — Promo bar cuts off to 'Raised $5M from GC, YC, and Ve…', wasting the top 40px on unreadable copy.
Overflowing dashboard card — Daily Report text and stat tiles run off the right edge — desktop-width embed not scaled for the phone.
Wrapping tab row — Seven tabs (Dashboard…Ask) wrap into two lines instead of collapsing to a horizontal scroller.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Human Behavior’s headline sellsDashboards are where insights go to die.An AI that watches every session, catches what your dashboards miss, and acts on it — opening PRs and reaching the users affected.

Working